Este curso profundiza en las estrategias fundamentales que impulsan la creación de contenido y la conexión con las audiencias en la industria de los medios deportivos. El alumnado aprenderá a construir narrativas emocionales, fortalecer el engagement con los aficionados y adaptar los mensajes a audiencias globales y diversos perfiles. El curso destaca el papel de las redes sociales, herramientas para construir comunidades digitales y enfoques para mantener la interacción a largo plazo.
Estrategias y enfoques en los medios deportivos
Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now
Estrategias y enfoques en los medios deportivos
This course is part of Revolución en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Diseñar estrategias de contenido para conectar con audiencias globales.
Construir comunidades digitales y potenciar el engagement.
Gestionar patrocinios, colaboraciones y venta de derechos audiovisuales.
Skills you'll gain
- Brand Management
- Social Media
- Social Media Marketing
- Target Audience
- Paid media
- Crisis Management
- Target Market
- Strategic Partnership
- Content Creation
- Video Production
- Planning
- Media Relations
- Revenue Management
- Community Development
- Strategic Communication
- Content Strategy
- Negotiation
- Storytelling
- Social Media Strategy
- Advertising
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Revolución en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Marketing
Status: PreviewUniversitat Autònoma de Barcelona
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
