This course explores how technology is transforming the fan journey inside and beyond the stadium. Learners will examine how digital platforms, mobile applications, and immersive technologies are reshaping the way fans engage with sports events before, during, and after match day. The course begins by analyzing the rise of the connected fan, focusing on mobile first engagement strategies, augmented reality navigation, and personalized digital services that adapt to fan behavior and preferences.

Experiencia: Mejorando el Viaje del Aficionado
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Experiencia: Mejorando el Viaje del Aficionado
This course is part of Estadios inteligentes: experiencia BernabƩu Specialization

Instructor: Marisa SƔenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Experience Design
- Self Service Technologies
- Digital Transformation
- Drive Engagement
- Augmented Reality
- AI Personalization
- Customer Relationship Management
- Customer Engagement
- Customer experience improvement
- Automation
- Events and Conferences
- Loyalty Programs
- Merchandising
- Driving engagement
- Multimedia
- Storytelling
- Disabilities
- Personalized Service
- Diversity and Inclusion
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in Spanish
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
This course is part of the Estadios inteligentes: experiencia BernabƩu Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

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Status: Free TrialReal Madrid Graduate School Universidad Europea
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