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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2551 - 2575 of 6,267 Reviews for Foundations of Digital Marketing and E-commerce

By samsoon n

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Aug 20, 2023

its helpful sea of learning for deserving people like me

By habiba t

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Jul 22, 2023

Great course. very well defined. learnt so much from it.

By Babak L

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Jun 20, 2023

It was detailed, well presented and motivational. Thanks

By Muhammad D

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May 24, 2023

It was very good experience while learning this course.

By Maria B

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May 15, 2023

ME PARECE UN EXCELENTE CURSO, MUY COMPLETO.

¡ ME ENCANTO!

By Oluremi P

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May 6, 2023

Very flexible and easy to understand ,best decision ever

By Syed A A

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Mar 23, 2023

The instructor should communicate concepts more easily.

By carmen g f

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Feb 21, 2023

En un buen acercamiento al Digital y Ecommerce Marketing

By Loice H

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Feb 8, 2023

This Course is life-changing. Thank you so much, Google.

By Alessandro M

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Nov 24, 2022

Very good approach to fundamentals of Digital Marketing.

By yahya a

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Nov 10, 2022

I have learnt a lot in this program.

5/5 from my side <3

By Tooba B

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Oct 29, 2022

it was great learning from one of the massive platforms

By priyeshi s

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Oct 19, 2022

Concepts are explained very nicely. Good for beginners.

By I a S

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Oct 9, 2022

From zero experience to a strong foundation. Thank you!

By Samuel J

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Sep 20, 2022

very good and efficient way of learning the foundations

By Ayyaz R

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Sep 3, 2022

This is one of the best things you can do for you career

By Nataliya P

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Aug 6, 2022

Great course to start moving in digital marketing career

By Swejan R

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Jul 12, 2022

I am glad to be guided at every stage and thanks a lot..

By Allan D M

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May 31, 2022

This cousrse was great and it contains rich information.

By Mirian C G G

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Mar 19, 2025

Ver useful and gives you a clear overview of employment

By Sania R

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Mar 17, 2025

It was very informative and helped me to learn in depth

By Alireza B

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Feb 10, 2025

I really enjoyed the course and I can say it was great.

By Ricardo G

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Jan 23, 2025

ha sido muy gratificante formar parte de este programa.

By Adams H

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Dec 12, 2024

I want to express my sincere gratitude for your support

By Nadim M

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Oct 23, 2024

its a awesome course and i love it cause i learn a lot.