Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

Filter by:

2926 - 2950 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By Quay h

•

Sep 22, 2022

great course covered alot in the first half

By Lusanda S

•

Sep 7, 2022

Well arranged content and great facilitation

By Vladimir G

•

May 28, 2022

Interesting, engaging and at your own pace.

By Ally B

•

May 10, 2022

Really good course to start the certificate.

By Georgio C

•

Mar 31, 2025

This course equals my 3 years of university

By Paul K

•

Mar 26, 2025

très belle expérience, j'ai appris beaucoup

By Hayat B

•

Mar 6, 2025

Thanks is a real step in my career journey.

By Nashara S

•

Jan 27, 2025

It was really a great experience , loved it

By mercy n

•

Dec 19, 2024

Am glad I started learning very informative

By Saulo P M

•

Nov 24, 2024

Curso excelente que me trouxe conhecimento.

By Sofia G R

•

Sep 29, 2024

Excelente para comprender conceptos básicos

By Khanyakwezwe C M

•

Aug 28, 2024

Great foundation knowledge. Very insightful

By Sarah N

•

Jul 22, 2024

Easy and straight to the point introduction

By Gautam G

•

Jun 23, 2024

Very good course helped me learn the basics

By Jainam J

•

Jun 14, 2024

Best & detailed course on Digital Marketing

By DOAA A A E

•

Mar 3, 2024

It was very useful and fun to learn course.

By Mohmed D

•

Nov 9, 2023

really good teachers and easy to understand

By Muneeb S

•

Oct 13, 2023

I Am Very Happy This Course and Certificate

By Anabela D G

•

Oct 3, 2023

Really enjoyed the courses, well presented.

By Pedro E C

•

Sep 4, 2023

Outstanding experience in the entire course

By Brandon

•

Jul 22, 2023

Great introduction, Gotta keep on going tho

By Elanur Ö

•

Jul 13, 2023

I learnt so much with this course thank you

By marilia O m

•

Jun 26, 2023

great knowledge

of basic Marketing concepts

By Uloma E

•

Jun 23, 2023

I am enjoying the course and its structure.

By Dennis P

•

Jun 16, 2023

Pretty decent for a marketing introduction