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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,714 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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3726 - 3750 of 6,651 Reviews for Foundations of Digital Marketing and E-commerce

By Sakina C (

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Nov 15, 2022

Informative and interesting.

By Nader G

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Nov 12, 2022

It was great i learned a lot

By Netrnapha S

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Nov 6, 2022

ฉันชอบที่ได้เรียนหลักสูตรนี้

By Ēriks P

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Oct 20, 2022

Замечательное преподавание!

By Akinfenwa G A

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Oct 13, 2022

Awesome Content, Great Team

By Olumide O O

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Sep 17, 2022

Great course Great delivery

By Furqan S

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Jul 19, 2022

Nice content by Google Team!

By Gabriel E

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Jul 12, 2022

very educutive and engaging

By Jose I S

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Jun 28, 2022

muy bueno , pero muuy basico

By Earlynn B

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Jun 16, 2022

It was an informative course

By Malaika

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Aug 3, 2025

GREAT AND AMAZIING PLATFORM

By Raifa A

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Jul 29, 2025

Sangat ringkas dan efisien.

By MARIELA G C

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Jun 26, 2025

Es increíble me gusto mucho

By Poorni N

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Jun 22, 2025

not getting my certificate.

By Vasanth R

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May 20, 2025

Very nice and useful course

By Sony D

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Feb 8, 2025

Good, helpful, outstanding,

By Aiden Y

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Jan 29, 2025

This course is recommended!

By laura v p

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Nov 25, 2024

muy buen curso para iniciar

By Anudeep V

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Oct 20, 2024

love this foundation course

By Mustansar G

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Oct 7, 2024

This course is very helpful

By Badria A

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Sep 8, 2024

thanks you i enjoy learning

By Ali Q

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Sep 6, 2024

Thats great thankyou google

By João C P

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Sep 4, 2024

Este curso é uma maravilha!

By Qammar S

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Aug 21, 2024

Good content for beginners.