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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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5501 - 5525 of 7,115 Reviews for Foundations of Digital Marketing and E-commerce

By Tasneem G

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Sep 3, 2023

Perfect!

By Mahendra K

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Aug 17, 2023

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By BANDIT K

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Aug 15, 2023

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By Manar S

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Jul 16, 2023

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By Md S i

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Jul 8, 2023

loved it

By Shaheen Y

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Jun 5, 2023

good job

By Sethupathi M

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May 30, 2023

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May 17, 2023

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By Farhan Z

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May 13, 2023

Good One

By Nilanjana C C

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Apr 11, 2023

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Mar 17, 2023

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Mar 4, 2023

amazing!

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Feb 12, 2023

Perfect.

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Feb 5, 2023

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By Dharavath B

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Jan 21, 2023

good one

By Alaa A

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Jan 7, 2023

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By Mehran E F

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Jan 6, 2023

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By Akash V

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Dec 27, 2022

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Dec 27, 2022

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Dec 23, 2022

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Dec 16, 2022

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By TBJP

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Nov 19, 2022

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By Harshendra B

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Nov 12, 2022

Awesome.

By Regina N

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Nov 3, 2022

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