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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,311 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply
to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers,
engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore
entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also
learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field...
...

Top reviews

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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6126 - 6150 of 6,304 Reviews for Foundations of Digital Marketing and E-commerce

By Josue R

•

Aug 9, 2023

Good

By Janet N N

•

Jul 18, 2023

good

By SATHYA P

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May 2, 2023

GOOD

By Kukuh

•

Apr 19, 2023

Best

By Prabeen K M

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Mar 27, 2023

Good

By mohit b

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Dec 3, 2022

Good

By Tejas J

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Nov 21, 2022

good

By Alok R

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Nov 20, 2022

good

By Sarvesh J

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Nov 6, 2022

GOOD

By Santhana

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Aug 26, 2022

Good

By Selva G

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Jul 6, 2022

Good

By hassan a m

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Jun 25, 2022

good

By Jo'raboyev A

•

Apr 20, 2024

wsd

By Ruthra P

•

Mar 7, 2025

No

By Zahroxon M

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Apr 25, 2024

Ha

By Priya N

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Jul 9, 2022

ok

By Hans P

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Dec 9, 2024

m

By Sara M

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Oct 14, 2024

Ł 

By Sadia A

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Sep 19, 2024

5

By rashmi p

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Jun 26, 2023

.

By Feliciana d R C d G

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Jun 26, 2022

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By Maninder G

•

Mar 15, 2025

1. The exercises were made some years ago and the product sites ( like HubSpot or MailChimp) have newer menus and newer features . The sessions need to be updated as some references in the sessions have been replaced by new features. 2. Jobs, Resumes, Presentation and Interviewing best practices : Not everyone is interested in this and these should form an optional, separate, no cost complimentary addon. This Option can be introduced to other courses as well and be a common module . 3. Many Google Applications are referenced : AdWords, Google Trends etc . A separate glossary / compilation containing ALL of these and giving a short description of what are their features and use and how they are linked to this Course would be welcome. Once again this can be linked to other Google Courses as a common addon. 4. The module on creation of a website was not comprehensive and perhaps Google could offer this as a separate course and give a discount if purchased together with the Digital marketing one. Summary : A serious update is needed.

By Nursultan K

•

Nov 1, 2023

The course was well-designed and informative, but it was too slow-paced. It could have been completed in two weeks, but it was stretched out by the presenters' retentiveness . The presenters' delivery was artificial and not-live. They read the text on the teleprompter verbatim, without any enthusiasm or engagement. This made the course difficult to follow and retain information. Overall, the course was good, but it could have been much better if the presenter had delivered it more effectively.

By emily a

•

Jun 29, 2022

I think there are many ways you could make this more accessible - i have some dsylexia and audio processing issues and i found the videos rather unhelpful. There could be more visuals and interaction. Also everhthing is on white - can we get some dark backgrounds - alternate fonts. Sometime she'd talk and there would be a slide but the slide was up too quick. It needs to stay on the screen longer while she talking about it. and she needs to review at the end of each video all the slides.

By Shoaib S S

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Nov 8, 2023

I've acquired a solid grasp of the fundamental principles of Digital Marketing and e-commerce. However, I had anticipated gaining practical experience through hands-on projects, but unfortunately, the course was predominantly theory-based. Nevertheless, I've managed to establish a strong theoretical foundation in Digital Marketing.