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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,227 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CB

May 16, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

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6876 - 6900 of 7,245 Reviews for Foundations of Digital Marketing and E-commerce

By Monique W

•

Dec 11, 2023

Great content!

By Shital A G

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Aug 9, 2023

Good EnoEnough

By MELIANE K A

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Apr 20, 2023

très bon cours

By Katrina K

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Apr 11, 2023

Really good...

By Bikash S

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Apr 1, 2023

course is good

By Ali A

•

Oct 20, 2023

Useful course

By Pradeep S

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Jul 2, 2022

It was good!!

By Valentín S

•

May 11, 2025

Muy completo

By Sulaimane Y

•

May 1, 2025

Great course

By Aneesh B

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Apr 27, 2025

VTFUCTRCDTRC

By Khusi R

•

Feb 17, 2025

It's awesome

By Chourouk H

•

Nov 22, 2024

The best one

By Maaz J

•

Oct 10, 2024

Informative!

By Ann M

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Nov 2, 2023

very general

By Rojesh M

•

Apr 29, 2023

Great course

By Bhawani S R

•

Dec 19, 2022

nice course.

By Janani J

•

Nov 28, 2022

Good Course.

By NhatDuy N

•

Oct 19, 2022

Good Course

By Badmus A

•

Aug 18, 2022

iinteresting

By alexander r j

•

Jan 23, 2026

muy teroico

By Sophy N

•

May 30, 2025

insightfull

By Mardi S

•

Apr 27, 2025

good course

By JOSEPH A

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Jan 28, 2025

Intéressant

By Chirag D

•

Jan 25, 2025

it was good

By Lahoucine A

•

Dec 20, 2024

great start