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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1576 - 1600 of 6,681 Reviews for Foundations of Digital Marketing and E-commerce

By Ana Z

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Oct 6, 2022

Very well summarized foundations of digital marketing! Great intro with all the basic knowledge.

By Bruno L

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Sep 7, 2022

Perfect for beginners. Didactic, friendly, and fun. Can't wait to take the other course sections!

By Nancy A

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Jul 15, 2022

A great course for everyone out there. you will always be grateful for enrolling in this program.

By Alejandro V D

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Jun 21, 2022

really granular and focused on develop needed abilities to grow in the digital marketing industry

By Reem S H ( ش ح

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Apr 6, 2025

كانت الوحدة الأولى والثانية رائعتين وأنا ضمن الوحدة الثالثة حاليا .. مضمون مهم ومميز ..شكرا لكم

By Jody M

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Mar 4, 2025

Uplifting and easy to follow content, with a really engaging format that can be received by all.

By Ayesha N

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Dec 14, 2024

I love this course its help me explore more about marketing i had great learning experience here

By AKURO N

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Nov 5, 2024

The instructor is amazing, she breaks it down to the most simple terms and very understandable.

By Hossein K j

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Nov 3, 2024

I really enjoyed this course. It was very helpful and provided great insights. Highly recommend!

By Kione G

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Sep 5, 2024

Very informative and gives a great look at the concepts within digital marketing and e-commerce.

By Dhvani G

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Jan 5, 2024

It will be really great to learn about the basic fundamentals of Digital marketing & e-commerce.

By Barbara E

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Nov 17, 2023

I enjoyed this course so much! Teaching is easy to understand and follow. I highly recommend it.

By Domiiie

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May 26, 2023

This course was easy and simple to understand and benefited me directly and full of information.

By Talitha C

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Apr 25, 2023

Such a fun and convenient course that truly helped me become more employable in my line of work.

By Aita T D

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Feb 6, 2023

Content are well strcuctured and planned.Easy to catch up and learn.Thank you Coursera and Team.

By Thato M

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Dec 21, 2022

User friendly. Informative. Practical.

Enjoyed learning the content and the platform experience.

By Zikomo T

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Dec 6, 2022

Highly recommend to anyone thinking of joining the digital marketing space or running a business

By Sam N

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Nov 28, 2022

Brief overview that helps you get the basics of communicating in the world of digital marketing.

By Robbin L

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Nov 2, 2022

Great introduction to terms and overall responsibilities related to a role in Digital Marketing.

By Rose G

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Sep 23, 2022

Very complete introduction course, interactive, well divided into readings, videos and quizzes.

By Mohamed N

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Aug 1, 2022

very good course even for proffesionals because it is so refershing for concepts and new trends

By Christian Z

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May 10, 2022

Great intro course, covers lots of good information, great way to get introduced to the program.

By Brooke W

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Jun 22, 2025

It was a great course! Informative and a great introduction to digital marketing and eCommerce.

By Coralia L U

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Jun 10, 2025

Un curso muy completo, fácil de entender y muy interactivo. Gracias Google, por la oportunidad.

By John K

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Feb 25, 2025

Super user-friendly and positive experience. Very foundational going over lots of helpful terms