Fundamentals of B2B Selling in Tech

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Fundamentals of B2B Selling in Tech

This course is part of Foundations of B2B Tech Sales Specialization

Instructor: LearnQuest Network

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Foundations of B2B Tech Sales Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Start your journey in B2B technology sales by mastering the essentials that power success in both established and emerging markets. This course demystifies the unique structures and opportunities within the tech B2B landscape, equipping you with the analytical and communication skills demanded by today's employers. You’ll discover how to identify the right customers, interpret market shifts, and leverage beginner-friendly digital tools, with a special focus on the realities of India and the USA. Expect highly actionable, time-tested frameworks designed to accelerate your confidence and job readiness from day one. Whether you're transitioning into sales, fresh out of university, or seeking a step up in your current role, these foundational modules will put you on the path to impact, faster.

Build a concrete understanding of what makes B2B technology markets unique. Dive into industry structure, value chains, customer profiles, and evolving buyer journeys. Analyze key differences between Indian and US markets, and learn to apply market segmentation and compliance awareness for effective prospecting. By module end, you will be prepared to research, assess, and prioritize growth markets for your company or team.

What's included

10 videos1 reading2 assignments

10 videos Total 20 minutes

Welcome to Fundamentals of B2B Selling in Tech 3 minutes
Understanding B2B Tech Markets 1 minute
Expert Insights: Foundations of Sales Success 3 minutes
Mapping the technology sales landscape through industry analysis frameworks 2 minutes
Identifying top growth sectors in Indian and US B2B markets using segmentation tools 2 minutes
Interpreting industry trends and market disruptions with actionable analysis methods 2 minutes
Analyzing the stages of the modern B2B buyer using journey mapping techniques 2 minutes
Adapting to regional buyer behaviors and expectations through data-driven research 1 minute
Evaluating the impact of digitalization on buyer decision-making with agile approaches 2 minutes
From Understanding to Building 3 minutes

1 reading Total 5 minutes

Action Story: Mapping the Chaos Before the Pitch 5 minutes

2 assignments Total 35 minutes

The B2B Tech Sales Ecosystem 10 minutes
Understanding B2B Tech Markets - Exam 25 minutes

Develop practical skills to fill, manage, and nurture a beginner-friendly sales pipeline. Learn prospecting methods, utilization of CRM tools, time management strategies, and best practices for targeting high-quality leads. Experience hands-on exercises relevant to both start-ups and scaled tech enterprises, while developing a productive routine adaptable to hybrid workplace norms in India and the US.

What's included

7 videos1 reading2 assignments

7 videos Total 12 minutes

Building Your Sales Pipeline 1 minute
Designing action plans for targeted prospecting by leveraging market research 2 minutes
Qualifying leads efficiently with stakeholder mapping and needs assessment tools 1 minute
Using compliance checklists to avoid common pitfalls in global tech prospecting 2 minutes
Implementing CRM basics for organizing sales activities and tracking engagement 2 minutes
Applying SMART goals and sales productivity tactics to hit targets consistently 2 minutes
Maintaining outbound momentum with effective time-blocking and prioritization skills 2 minutes

1 reading Total 5 minutes

Action Story: Sorting Signal from Noise in Prospecting 5 minutes

2 assignments Total 36 minutes

Prospecting and Lead Qualification 10 minutes
Building Your Sales Pipeline - Exam 26 minutes

Unlock persuasive communication skills critical to B2B sales success. Practice drafting and delivering value-based messages, overcoming objections, and managing digital relationship building. Whether meeting virtually or in person, gain confidence to articulate product value and translate complex tech concepts for multiple stakeholders, reflecting cultural and organizational differences in both geography settings.

What's included

8 videos1 reading2 assignments

8 videos Total 15 minutes

Module introduction 1 minute
Creating customer-centric value propositions using proven messaging frameworks 2 minutes
Communicating complex product features in accessible language for diverse buyers 2 minutes
Showcasing product differentiation with storytelling and contextualization skills 2 minutes
Handling objections with empathy and data-supported responses 2 minutes
Building rapport quickly in virtual meetings through icebreakers and engagement strategies 2 minutes
Adapting tone and content to client personas in cross-cultural interactions 2 minutes
From Communication to Engagement 3 minutes

1 reading Total 5 minutes

Action Story: Turning Virtual Objections into Trust 5 minutes

2 assignments Total 36 minutes

Articulating Product Value 10 minutes
Effective Communication and Value Messaging - Exam 26 minutes

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Instructor

LearnQuest Network

LearnQuest

201 Courses 974,399 learners

Offered by

LearnQuest

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