¥Las empresas familiares son indispensables en la actualidad, sin embargo, es de suma importancia conocer las herramientas y las estrategias de éxito que les permitan trascender en un entorno competitivo, es por ello que este curso de emprendimiento te brinda la oportunidad de conocer y aplicar las mejores pråcticas, teniendo en cuenta los modelos de emprendimiento e innovación, para aprovechar las fortalezas de la empresa familiar, para que esta crezca y trascienda de generación en generación.



Fundamentos del emprendimiento en la empresa familiar
This course is part of Empresas Familiares Specialization


Instructors: Luis Antonio Marquez Heine
Included with
What you'll learn
Comprender y aplicar las mejores prĂĄcticas en la empresa familiar
Distinguir los modelos de emprendimiento e innovaciĂłn
Implementar las tendencias en emprendimiento en la actualidad en tu emprendimiento
Skills you'll gain
Details to know

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17 assignments
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- Earn a shareable career certificate

There are 5 modules in this course
A lo largo de este tema, conocerĂĄs el modelo STEP el cual te ayudarĂĄ a entender cĂłmo las siguientes generaciones pueden potencializar la empresa familiar con nuevos emprendimientos, el apoyo de los integrantes de la familia y el liderazgo de la empresa.
What's included
2 videos14 readings4 assignments1 discussion prompt
Bienvenido al tema 2 del curso de Fundamentos del emprendimiento en la empresa familiar. A lo largo de este tema comprenderås los tipos de innovación que existen y que impactan en las empresas familiares y cómo las megatendencias influyen en el entorno y desarrollo de una empresa familiar.
What's included
2 videos7 readings3 assignments1 discussion prompt
ÂżSabĂas que la ideaciĂłn es a menudo la etapa mĂĄs emocionante en el desarrollo de un proyecto? A lo largo de este tema conocerĂĄs diferentes herramientas para la ideaciĂłn, asĂ como tambiĂ©n, una metodologĂa y una tĂ©cnica para llevarla a cabo. De igual manera, te presentaremos herramientas para la validaciĂłn del producto o servicio en el mercado.
What's included
2 videos6 readings3 assignments1 discussion prompt
A lo largo de este tema comprenderĂĄs cĂłmo el reconocimiento de la oportunidad se centra en el cliente, siempre y cuando se tenga lĂmites y orientaciĂłn a resolver las necesidades del cliente. AdemĂĄs, conocerĂĄs cuĂĄles son los elementos importantes para generar un modelo de negocios.
What's included
2 videos7 readings3 assignments1 peer review1 discussion prompt
A lo largo de este tema conocerĂĄs una herramienta para demostrar emprendimiento a inversionistas, clientes y socios llamado âPitch Deckâ; de igual manera conocerĂĄs conceptos, modelos y herramientas para el desarrollo del intraemprendimiento en la empresa familiar.
What's included
2 videos7 readings4 assignments1 discussion prompt1 plugin
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Instructors


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TecnolĂłgico de Monterrey
TecnolĂłgico de Monterrey
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