GenAI for Sales Reps: Streamlining Lead Qualification

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GenAI for Sales Reps: Streamlining Lead Qualification

This course is part of Generative AI for Sales Specialization

Instructors: Shashank Malpani

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1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.
Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.
Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.
Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.

Skills you'll gain

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This course is part of the Generative AI for Sales Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There is 1 module in this course

This course, GenAI for Sales Reps-Streamlining Lead Qualification, is designed to help sales professionals harness the power of Generative AI to automate and optimize lead qualification. You’ll start with the fundamentals of GenAI in sales, exploring how AI transforms lead scoring and prioritization. Then, you’ll learn to customize AI-driven models, automate lead enrichment, and implement smart workflows to enhance efficiency. We’ll also cover real-world case studies showcasing how top sales teams leverage GenAI to increase conversion rates.

Through hands-on exercises and actionable insights, you’ll discover how to eliminate guesswork, enhance data-driven decision-making, and ensure accuracy in GenAI-powered lead qualification. You’ll also learn how to integrate GenAI into your existing sales processes for scalability and long-term success. This course is designed for sales professionals across various roles, including Sales Representatives, Account Managers, Business Development Executives, and Sales Managers. It is also valuable for Inside Sales Professionals, Lead Generation Specialists, B2B Sales Professionals, and Enterprise Sales Executives looking to enhance their lead qualification processes. Additionally, Territory Sales Managers, Sales Strategists, Growth Hackers, Entrepreneurs, and Startup Founders who aim to leverage GenAI for smarter, data-driven sales strategies will benefit from this course. Learners should have a basic understanding of lead generation, qualification, and the sales funnel. Familiarity with GenAI-driven sales tools such as chatbots or AI-powered email automation will be helpful. Additionally, a working knowledge of CRM platforms like Salesforce, HubSpot, or similar systems is recommended. A general understanding of B2B or B2C sales strategies, along with the ability to use web-based applications, automation tools, and GenAI-powered software, will ensure a smooth learning experience. By the end of this course, learners will understand the fundamentals of GenAI in sales and how it transforms lead qualification processes. They will be able to apply GenAI-driven lead scoring techniques to prioritize high-value leads and optimize workflows through automation for improved efficiency and accuracy. Finally, learners will develop a comprehensive GenAI-driven lead qualification strategy by utilizing data sources, performance metrics, and AI-powered decision-making to drive smarter sales outcomes.

In this course, you’ll explore the role of Generative AI in sales, focusing on automating and optimizing lead qualification. Through hands-on experience with AI-driven models, you’ll learn to enhance lead scoring, automate data enrichment, and implement smart workflows. You’ll also analyze real-world case studies, evaluating AI’s impact on conversion rates and sales efficiency.

What's included

16 videos7 readings4 assignments1 peer review1 discussion prompt2 plugins

16 videosTotal 85 minutes

Introduction and Welcome 2 minutes
GenAI and its Importance for Sales 4 minutes
The Role of GenAI in Lead Qualification 4 minutes
Traditional Lead Qualification vs. GenAI-Driven Lead Qualification 4 minutes
Understanding Lead Qualification Metrics with GenAI 7 minutes
Lead Scoring and its Importance 4 minutes
How GenAI Automates Lead Scoring 6 minutes
Customizing Lead Scoring Models with GenAI 3 minutes
Using GenAI for Real-Time Lead Prioritization 6 minutes
Automating Lead Enrichment with GenAI 6 minutes
GenAI-Driven Workflow Automation for Lead Qualification 6 minutes
Ensuring Accuracy and Quality in GenAI-Driven Lead Qualification 5 minutes
Data Sources for Lead Qualification with GenAI 6 minutes
GenAI-Powered Reports for Better Decision-Making 7 minutes
Tracking Success Metrics and Continuous Improvement 5 minutes
Congratulations and Continuous Learning Journey2 minutes

7 readingsTotal 45 minutes

Welcome to the Course: Course Overview 5 minutes
Leveraging GenAI for Enhanced Sales Operations 5 minutes
Hands-On-Learning: Configuring and Automating GenAI Lead Scoring 10 minutes
How Predictive Lead Scoring with AI is Revolutionizing Sales and Marketing 5 minutes
Hands-On-Learning: Automating Lead Qualification Workflows with GenAI 10 minutes
Automating Lead Generation with GenAI for Greater Efficiency 5 minutes
Crafting a GenAI-Powered Lead Qualification Strategy 5 minutes

4 assignmentsTotal 110 minutes

GenAI Lead Scoring Analysis30 minutes
Automation Workflow Design30 minutes
Optimizing Lead Qualification with GenAI30 minutes
GenAI for Sales Reps: Streamlining Lead Qualification20 minutes

1 peer reviewTotal 15 minutes

Project: Optimizing Lead Qualification with GenAI: A Hands-on Exploration 15 minutes

1 discussion promptTotal 5 minutes

Overcoming Challenges in AI-Driven Lead Qualification5 minutes

2 pluginsTotal 30 minutes

Optimizing Sales with AI-Driven Lead Prioritization15 minutes
Overcoming Challenges in AI-Driven Lead Qualification15 minutes

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Instructors

Shashank Malpani

Coursera Instructor Network

4 Courses1,014 learners

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