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    University of Michigan
    Healthcare Strategy and Innovation
    • About
    • Outcomes
    • Modules
    • Testimonials
    1. Browse
    2. Health
    3. Healthcare Management
    University of Michigan

    Healthcare Strategy and Innovation

    This course is part of Leadership for Healthcare Professionals Specialization

    Michelle Aebersold, PhD, RN, MSBA, CHSE, FSSH, FAAN
    Barbara R. Medvec, DNP, RN, MSA, MSN, NEA-BC

    Instructors: Michelle Aebersold, PhD, RN, MSBA, CHSE, FSSH, FAAN

    Instructors

    Michelle Aebersold, PhD, RN, MSBA, CHSE, FSSH, FAAN
    Michelle Aebersold, PhD, RN, MSBA, CHSE, FSSH, FAAN
    University of Michigan
    3 Courses•211 learners
    Barbara R. Medvec, DNP, RN, MSA, MSN, NEA-BC
    Barbara R. Medvec, DNP, RN, MSA, MSN, NEA-BC
    University of Michigan
    3 Courses•211 learners

    Included with Coursera Plus

    •Learn more
    4 modules
    Gain insight into a topic and learn the fundamentals.
    Beginner level

    Recommended experience

    Recommended experience

    Beginner level

    A basic understanding of business principles and fundamentals of how healthcare organizations function.

    15 hours to complete
    3 weeks at 5 hours a week
    Flexible schedule
    Learn at your own pace
    Earn a Certificate
    With paid plans

    4 modules
    Gain insight into a topic and learn the fundamentals.
    Beginner level

    Recommended experience

    Recommended experience

    Beginner level

    A basic understanding of business principles and fundamentals of how healthcare organizations function.

    15 hours to complete
    3 weeks at 5 hours a week
    Flexible schedule
    Learn at your own pace
    Earn a Certificate
    With paid plans
    • About
    • Outcomes
    • Modules
    • Testimonials

    What you'll learn

    • Develop and align a strategic plan to an organization’s mission, vision, values

    • Understand informatics and innovation to drive changes in healthcare

    • Apply human-centered design approaches to strategic initiatives

    Skills you'll gain

    • Business Strategy
    • Health Care Administration
    • Emerging Technologies
    • User Centered Design
    • Strategic Communication
    • Health Care
    • Organizational Strategy
    • Design Thinking
    • Business Management
    • Agile Methodology
    • Business Planning
    • Goal Setting
    • Health Information Management and Medical Records
    • Innovation
    • Stakeholder Engagement
    • Digital Transformation
    • Strategic Leadership

    Details to know

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    Recently updated!

    April 2025

    Assessments

    13 assignments

    Taught in English

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    Build your subject-matter expertise

    This course is part of the Leadership for Healthcare Professionals Specialization
    When you enroll in this course, you'll also be enrolled in this Specialization.
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    There are 4 modules in this course

    “Healthcare Strategy and Innovation” dives deep into strategic planning, innovation, and informatics in healthcare, giving you the tools to drive organizational success. You'll master key concepts like defining mission, vision, and values and learning to differentiate strategic planning from other types of planning. Throughout the course, you’ll learn to produce innovative outcomes for your teams and patients by aligning strategies with your organization’s core values and your proposals. Essential business tools covered include SWOT analysis, balanced scorecards, dashboards, value-based assessments, and strategic planning templates. Explore healthcare innovation principles, focusing on health informatics to implement cutting-edge innovations. Through applied learning and strategic communication, you'll sharpen your ability to question, plan, and innovate effectively in the healthcare sector.

    This is the second course in “Leadership for Healthcare Professionals” Specialization, a course series designed to help professionals in all healthcare roles sharpen their leadership skills and advance their careers.

    Welcome to the Healthcare Strategy and Innovation course and to Module 1 on Principles and Concepts of Strategic Planning! We start our course by learning about the concept of change so we can understand strategic planning as a dynamic change process. With this understanding, we will distinguish between strategic thinkers, planners, and management—the three dimensions of strategic planning. We will learn about the definitions of other essential concepts, such as mission, vision, values, and strategic leadership. By learning the definitions, we will start developing the skill of navigating strategic planning and change. Let’s get started!

    What's included

    8 videos7 readings4 assignments2 discussion prompts

    8 videos•Total 49 minutes
    • Welcome to Course 2: Healthcare Strategy and Innovation•3 minutes•Preview module
    • Foundations of Strategic Planning•8 minutes
    • Strategic Leadership•11 minutes
    • Mission, Vision, and Values: What Do They Tell Us?•3 minutes
    • Stakeholder Engagement, Innovative Thinking, and Operations Efficiency•9 minutes
    • Data-Driven Decision Making•5 minutes
    • Talent Management in Strategic Planning•3 minutes
    • Strategic Plans in Healthcare Organizations•4 minutes
    7 readings•Total 78 minutes
    • Course Syllabus•10 minutes
    • Help Us Learn About You!•3 minutes
    • Strategic Plan Essentials•15 minutes
    • Skills and Competencies for Leading Change•15 minutes
    • Time to Practice: Matching Data to Talent Profile•15 minutes
    • Develop and Write a Winning Strategic Plan•15 minutes
    • Module 1 Optional Readings & Resources•5 minutes
    4 assignments•Total 90 minutes
    • Knowledge Check: The Foundations of Strategic Planning•15 minutes
    • Knowledge Check: Stakeholders and Engagement•15 minutes
    • Knowledge Check: What Do Strategic Plans Look Like?•15 minutes
    • Module 1 Quiz: Searching and Analyzing Strategic Plan's Mission, Vision, and Values•45 minutes
    2 discussion prompts•Total 30 minutes
    • Meet Your Fellow Learners•15 minutes
    • Tell Us, What Do You Think?•15 minutes

    Welcome to Module 2! In this module, we will learn about specific methods and techniques that allow us to ground strategic planning into the reality of practice and align them with the organizational mission, vision, and values, as well as with leadership and governance. These methods and techniques include internal and external environmental assessments, stakeholder reviews, and current performance analysis. We will continue to develop the skill of navigating strategic planning and change by focusing on skills in strategic communication and questioning methods. We will learn how to employ diverse business planning tools such as SWOT, impact analysis, balanced scorecard, dashboard, value-based analysis, and strategic planning templates. Let’s get started!

    What's included

    4 videos6 readings3 assignments1 app item1 discussion prompt

    4 videos•Total 35 minutes
    • Aligning Strategies with the Organizational Mission, Vision, Values & Governance•9 minutes•Preview module
    • Approaches to Strategic Planning (Part 1)•9 minutes
    • Approaches to Strategic Planning (Part 2)•13 minutes
    • The 4 P's of Strategic Planning•3 minutes
    6 readings•Total 53 minutes
    • Using PESTEL Analysis for Strategic Planning•10 minutes
    • Conquering Challenges in Healthcare Strategic Planning•15 minutes
    • Introduction to Module 2 Assignment: Using Tools for Strategic Planning•10 minutes
    • Introduction to the Gamut Gallery•3 minutes
    • Module 2 Wrap Up: Using Tools for Strategic Planning•10 minutes
    • Module 2 Optional Readings & Resources•5 minutes
    3 assignments•Total 31 minutes
    • Knowledge Check: Approaches to Strategic Planning•15 minutes
    • Knowledge Check: Purpose, People, Process, and Performance•15 minutes
    • Module 2 Assignment Check•1 minute
    1 app item•Total 45 minutes
    • Submit Module 2 Assignment: Using Tools for Strategic Planning•45 minutes
    1 discussion prompt•Total 15 minutes
    • Tell Us, What Do You Think?•15 minutes

    Welcome to Module 3! In this module, we will learn about the critical importance of innovation in healthcare, highlighting current trends, challenges, and opportunities. We will begin by learning about the most foundational concepts and principles of innovation: Design Thinking, Agile Methods, and Human-Centered Design. Then, we will dive into the various innovation frameworks, methods, and technologies driving advancements in the healthcare field. We will examine case studies and examples of innovations in healthcare. We will conclude this module by learning about emerging digital health innovations, such as Telehealth/Telemedicine, Wearables and Remote Monitoring, Artificial Intelligence, Machine Learning, Virtual Nursing, and Hospital Care at Home. Let’s get started!

    What's included

    7 videos9 readings3 assignments1 app item1 discussion prompt

    7 videos•Total 45 minutes
    • Design Thinking•8 minutes•Preview module
    • Agile Methods•4 minutes
    • Human-Centered Design•7 minutes
    • Successful Innovation in Healthcare•8 minutes
    • Entrepreneurship in Healthcare•4 minutes
    • A Tutorial on Design Sprints•4 minutes
    • Innovations in Digital Health•6 minutes
    9 readings•Total 130 minutes
    • Design Thinking Applications in Healthcare•15 minutes
    • Successes in Healthcare Innovations•15 minutes
    • Design Methods and Innovation Traps•15 minutes
    • Redesigning Hospital Rooms: A Design Sprint Activity•30 minutes
    • Fundamentals Concepts in AI•15 minutes
    • Virtual Nursing & Hospital Care at Home•15 minutes
    • Introduction to Module 3 Assignment: Design Sprint•10 minutes
    • Module 3 Wrap Up: Design Sprint•10 minutes
    • Module 3 Optional Readings & Resources•5 minutes
    3 assignments•Total 31 minutes
    • Knowledge Check: Innovation Concepts and Frameworks•15 minutes
    • Knowledge Check: Examples of Innovations in Healthcare•15 minutes
    • Module 3 Assignment Check•1 minute
    1 app item•Total 90 minutes
    • Submit Module 3 Assignment: Design Sprint•90 minutes
    1 discussion prompt•Total 15 minutes
    • Tell Us, What Do You Think?•15 minutes

    Welcome to Module 4, the last module of our course! In this module, we will learn how healthcare leaders can leverage health informatics to introduce innovations in the workplace. We will begin by learning what healthcare informatics is and is not, then move to learn about healthcare systems and tools. We will explore how to evaluate the impact of healthcare informatics and take a peak into the future of this field. By learning about healthcare informatics tools and systems, we will develop the capacity to recognize strategies that improve care, streamline innovation, and enhance data management. Let’s get started!

    What's included

    6 videos6 readings3 assignments1 discussion prompt

    6 videos•Total 34 minutes
    • What Healthcare Informatics Is and Is Not•8 minutes•Preview module
    • Healthcare Informatics Systems and Tools•8 minutes
    • Positive & Negative Impact of Healthcare Informatics•4 minutes
    • Future Developments in Knowledge•4 minutes
    • Future Developments in "Technology"•4 minutes
    • Module 4 & Course Wrap-Up•3 minutes
    6 readings•Total 75 minutes
    • Healthcare Informatics Deep Dive•15 minutes
    • Connecting Informatics Software and Healthcare Operations•15 minutes
    • Impact of Poorly Aligned Information Systems on Providers and Operations•15 minutes
    • Transformative Nature of Healthcare Informatics•15 minutes
    • Module 4 Optional Readings & Resources•5 minutes
    • Post-Course Survey•10 minutes
    3 assignments•Total 75 minutes
    • Knowledge Check: Introduction to Healthcare Informatics•15 minutes
    • Knowledge Check: Recognizing the Impact of Healthcare Informatics•15 minutes
    • Module 4 Quiz: Informatics in Healthcare•45 minutes
    1 discussion prompt•Total 30 minutes
    • Learning About & Critically Reflecting on AI in Healthcare•30 minutes

    Instructors

    Michelle Aebersold, PhD, RN, MSBA, CHSE, FSSH, FAAN
    Michelle Aebersold, PhD, RN, MSBA, CHSE, FSSH, FAAN
    University of Michigan
    3 Courses•211 learners

    Instructors

    Michelle Aebersold, PhD, RN, MSBA, CHSE, FSSH, FAAN
    Michelle Aebersold, PhD, RN, MSBA, CHSE, FSSH, FAAN
    University of Michigan
    3 Courses•211 learners
    Barbara R. Medvec, DNP, RN, MSA, MSN, NEA-BC
    Barbara R. Medvec, DNP, RN, MSA, MSN, NEA-BC
    University of Michigan
    3 Courses•211 learners

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    University of Michigan

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