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Human Factors in AI
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Duke University

Human Factors in AI

This course is part of AI Product Management Specialization

Jon Reifschneider

Instructor: Jon Reifschneider

15,947 already enrolled

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4 modules
Gain insight into a topic and learn the fundamentals.
4.7

(125 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

No prior experience in AI or programming required

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

4 modules
Gain insight into a topic and learn the fundamentals.
4.7

(125 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

No prior experience in AI or programming required

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
  • About
  • Outcomes
  • Modules
  • Recommendations
  • Testimonials
  • Reviews

What you'll learn

  • Identify and mitigate privacy and ethical risks in AI projects

  • Apply human-centered design practices to design successful AI product experiences

  • Build AI systems that augment human intelligence and inspire model trust in users

Skills you'll gain

  • User Experience Design
  • Design Thinking
  • Information Privacy
  • Human Computer Interaction
  • Personally Identifiable Information
  • Artificial Intelligence
  • Human Factors
  • Law, Regulation, and Compliance
  • Human Centered Design
  • Data Ethics
  • Usability
  • Machine Learning

Details to know

Shareable certificate

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Assessments

4 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the AI Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This third and final course of the AI Product Management Specialization by Duke University's Pratt School of Engineering focuses on the critical human factors in developing AI-based products. The course begins with an introduction to human-centered design and the unique elements of user experience design for AI products. Participants will then learn about the role of data privacy in AI systems, the challenges of designing ethical AI, and approaches to identify sources of bias and mitigate fairness issues. The course concludes with a comparison of human intelligence and artificial intelligence, and a discussion of the ways that AI can be used to both automate as well as assist human decision-making.

At the conclusion of this course, you should be able to: 1) Identify and mitigate privacy and ethical risks in AI projects 2) Apply human-centered design practices to design successful AI product experiences 3) Build AI systems that augment human intelligence and inspire model trust in users

In this module we will discuss approaches and tools to perform human-centered design, which is critical to designing successful AI products. We will then walk through the key challenges involved in the user experience design of AI products and how to resolve them.

What's included

12 videos6 readings1 assignment3 discussion prompts

12 videos•Total 68 minutes
  • Specialization Overview•4 minutes•Preview module
  • Instructor Introduction•1 minute
  • Course Overiew•3 minutes
  • Introduction and Objectives•1 minute
  • Design Thinking•15 minutes
  • Task Analysis•7 minutes
  • AI User Experience Design Considerations•4 minutes
  • User Inputs•6 minutes
  • Transparency•6 minutes
  • Communicating Uncertainty•9 minutes
  • Feedback Loops•7 minutes
  • Module Wrap-up•1 minute
6 readings•Total 130 minutes
  • About the Course•5 minutes
  • Report a problem with the course•5 minutes
  • Download Module Slides•30 minutes
  • An Introduction to Design Thinking Process Guide•30 minutes
  • Human-Centered Machine Learning•30 minutes
  • ML has uncertainty. Design for it.•30 minutes
1 assignment•Total 30 minutes
  • Module 1 Quiz•30 minutes
3 discussion prompts•Total 50 minutes
  • Introductions (Optional)•10 minutes
  • Task Analysis Example•20 minutes
  • The Cold Start Problem•20 minutes

In this module we will focus on data privacy as it relates to AI products. We will first cover best practices in ensuring user privacy and the relevant U.S. and international privacy laws to be aware of. We will then discuss how AI creates unique challenges in ensuring privacy and some of the methods and tools which can be employed to protect the privacy of user data.

What's included

8 videos3 readings1 assignment1 discussion prompt

8 videos•Total 41 minutes
  • Introduction and Objectives•1 minute•Preview module
  • Introduction to Data Privacy•5 minutes
  • Fair Information Practices (FIPs)•3 minutes
  • U.S. Privacy Regulation•9 minutes
  • E.U. General Data Protection Regulation (GDPR)•5 minutes
  • Privacy Challenges in AI•4 minutes
  • Protecting Privacy in AI•8 minutes
  • Module Wrap-up•2 minutes
3 readings•Total 90 minutes
  • Download Module Slides•30 minutes
  • Your apps know where you were last night. And they're not keeping it a secret•30 minutes
  • Federated Learning: Building better products with on-device data and privacy by default•30 minutes
1 assignment•Total 30 minutes
  • Module 2 Quiz•30 minutes
1 discussion prompt•Total 20 minutes
  • HIPAA•20 minutes

In this module we will discuss the three main goals of ethical AI: fairness, accountability and transparency. We will identify common sources of bias in modeling projects and discuss approaches to detecting and mitigating bias, including organizational, process, and technical components.

What's included

6 videos3 readings1 assignment1 discussion prompt1 plugin

6 videos•Total 40 minutes
  • Introduction and Objectives•2 minutes•Preview module
  • Fair, Accountable & Transparent AI•8 minutes
  • Types & Sources of Bias•12 minutes
  • Mitigating Potential Ethical Risks•7 minutes
  • Detecting & Resolving Fairness Issues•7 minutes
  • Module Wrap-up•1 minute
3 readings•Total 90 minutes
  • Download Module Slides•30 minutes
  • Machine Bias•30 minutes
  • Datasheets for Datasets•30 minutes
1 assignment•Total 30 minutes
  • Module 3 Quiz•30 minutes
1 discussion prompt•Total 20 minutes
  • Sources of bias•20 minutes
1 plugin•Total 15 minutes
  • YouTube Video: How I'm Fighting Bias in Algorithms•15 minutes

In this module we will begin with differentiating between human intelligence and artificial intelligence, and then examine ways that they can compliment each other. We will conclude the course by learning about approaches to encourage adoption and inspire trust among users in your model.

What's included

7 videos2 readings1 assignment1 peer review1 discussion prompt

7 videos•Total 38 minutes
  • Introduction and Objectives•1 minute•Preview module
  • AI and Human Intelligence•8 minutes
  • Automation vs. Augmentation•10 minutes
  • Inspiring Model Trust•9 minutes
  • Change Management•4 minutes
  • Module Wrap-up•1 minute
  • Course Wrap-up•3 minutes
2 readings•Total 60 minutes
  • Download Module Slides•30 minutes
  • Cognitive Collaboration: Why Humans and Computers Think Better Together•30 minutes
1 assignment•Total 30 minutes
  • Module 4 Quiz•30 minutes
1 peer review•Total 240 minutes
  • Course Project•240 minutes
1 discussion prompt•Total 20 minutes
  • AI augmentation of human decision-making•20 minutes

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Instructor

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Instructor ratings

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4.8 (43 ratings)
Jon Reifschneider
Jon Reifschneider
Duke University
3 Courses•73,627 learners

Offered by

Duke University

Offered by

Duke University

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

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4.7

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5

Reviewed on Aug 30, 2024

Excellent..Thanks for Insights and Thanks to Duke.

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DR
5

Reviewed on Jun 22, 2024

Thanks for a course that covers the key areas of how humans interact and are impacted by AI.

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