Chevron Left
Back to Digital Marketing

Learner Reviews & Feedback for Digital Marketing by Illinois Tech

4.4
stars
28 ratings

About the Course

The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Using a variety of practical tools and techniques in practical exercises and projects, students will understand using digital channels to achieve their marketing goals. Students will gain practical experience in usage of channels such as Search – SEO and SEA, Optimization and Marketing Display – Banners, Video and Beyond, Advanced topics Email – Design and Deployment Social – Networks, Media, and Content - Inbound Marketing Mobile and Emerging – Mobile Web, Apps and Ecosystems, Gaming, and beyond. By the end of the course, students will be able to: - Web Design – Leverage multiple web design frameworks for improving conversion rates on a website of any kind. Apply these design frameworks to identify areas for website improvement and to design a well-designed website from scratch. - Web Analytics – Identify the appropriate KPIs for any type of website. Make appropriate recommendations to an eCommerce website based on the conversion funnel. Understand the pitfalls surrounding attribution analysis and make recommendations to identify the highest ROI digital marketing channels. - Search Engine Optimization – Improve organic search rankings bu performing search engine optimization on a website. - Search Engine Marketing – Create a search engine marketing campaign and evaluate its effectiveness. Recommend changes that will improve the campaign’s conversion rates. - Online Advertising – Create an online display ad campaign and measures its ROAS (return on ad spend). - Email Marketing – Implement best practices in marketing to a database of current and potential customers via email. - Social media – Utilize knowledge of social media tactics to design an effective social media campaign....

Top reviews

Filter by:

1 - 9 of 9 Reviews for Digital Marketing

By Muhammad A F

•

Feb 11, 2025

Overall, this Digital Marketing course by Illinois Tech is a great investment for anyone looking to build or enhance their skills in digital marketing. It provides a solid foundation with actionable insights that can be applied in real-world scenarios. I’d highly recommend it to marketers, business owners, and students exploring digital marketing.

By Finantio F

•

Apr 22, 2025

Latest update of 2024 provides a lot of improvement compared to the previous edition. While it is still quite a basic one/foundational level, it does good job on providing all of the material available for the learner and nothing is behind a paywall. If you are looking for an advanced or intermediate knowledge and highly technical course about digital marketing, then sadly this might not satisfied you. One of the best course in terms of course structure, thoroughness and transparency. For now (April 2025), it is also the most up-to-date marketing course. One of the downsides of this course is, some video lectures did not have any transcript/subtitles, even in English. Fortunately the lecturer speaks clearly.

By Noel M G

•

Apr 21, 2025

Great course which covers all the advanced aspects of Digital Marketing. This course can enhance your DM skills to a master level

By Vouchleang L

•

Feb 7, 2025

The course is very informative and comprehensive! Highly recommended!

By Buhle N

•

Mar 11, 2025

VERY HELPFUL AND FULL OF INFORMATION

By pelumi a

•

Jan 21, 2025

insightful

By Astha A

•

Feb 15, 2025

amazing

By Dr R P

•

Jan 28, 2025

good

By Marco L

•

Apr 1, 2025

Molto ben fatto