Tourism is one of the most motivating activities for any person. It fills us with enthusiasm, with the desire to get to know new places and establish new bonds. The trip begins long before we start it: when we dream about it, when we imagine ourselves visiting places, tasting flavors, getting to know new cultures. In it we enjoy, investigate, discover and above all, we are amazed with experiences to be revealed. “Once a year go somewhere you've never been before” (Dalai Lama), is one of the phrases that surely awakens in us the desire to take a trip soon to unveil new directions.
Introduction to Tourism and Hospitality
Introduction to Tourism and Hospitality
Instructor: Vanesa Cerdán
4,988 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.4
(46 reviews)
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
You will recognize the importance of the link between the tourist and the natural, socioeconomic and cultural environment.
You will learn the technical language of the sector.
You will understand the properties of transportation, hospitality and gastronomic services companies as part of the tourism in digital environments.
Skills you'll gain
Details to know
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Assessments
13 assignments
Taught in English
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There are 4 modules in this course
In the first module we will approach the notions of tourism and hospitality. Types and classification. The tourist and his motivations: Why do we like to travel? The history of tourism and hospitality: origin and evolution.
What's included
2 videos5 readings3 assignments3 discussion prompts
This week we will develop tourism supply and demand, tourism service and product, seasonality, travel flows, tourist behavior and profile. We will also look at the economic contribution of tourism to local development, and the implications of the hotel sector in the economy and the challenges it presents.
What's included
3 videos4 readings3 assignments3 discussion prompts
In this module we will address the new tourism habits and consumption, the emerging tourism destinations. We will also analyze the characteristics of the new forms of tourism and digital transformation as a differential value within the tourism sector.
What's included
3 videos4 readings3 assignments3 discussion prompts
In this last module we will look at climate as a travel preference factor. In turn, we will delve into the negative impacts of tourism and the environment, and the recommendations of the United Nations to the tourism sector. On the other hand, we will review the requirements necessary to practice sustainable tourism and the importance of tourism in the ecological footprint.
What's included
3 videos5 readings4 assignments3 discussion prompts
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Instructor
Instructor ratings
4.2 (15 ratings)Offered by
Explore more from Business Strategy
Status: Free Trial
Status: PreviewCoursera Instructor Network
Status: PreviewUniversitat Autònoma de Barcelona
Status: PreviewUniversity of Copenhagen
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4.4
46 reviews
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Showing 3 of 46
MM
5
Reviewed on Apr 17, 2025
I had an amazing class from Universidad de Palermo, great learning for a greater career Development . Thank You
YR
4
Reviewed on Feb 28, 2025
Some questions appeared in Spanish, and sometimes it was a bit rough to grasp important points in the texts, but otherwise very interesting things covered! Had a fun time :)
DC
5
Reviewed on Oct 18, 2024
This introduction course provides a typical understanding of tourism industry for the beginners. Well planned and designed.
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