This module explores digital marketing goals, strategic planning, and the role of social media platforms in marketing campaigns. Learners examine Twitter and Facebook marketing techniques and understand how organizations use social media to promote brands and engage audiences.

This module introduces the essential digital marketing channels including SEO, SMM, and PPC. Learners gain foundational knowledge of search engines, paid advertising models, and how integrated digital marketing channels increase visibility and drive traffic.

This module focuses on marketing analysis tools used in digital marketing strategy development. Learners explore SWOT analysis, PEST analysis, and Porter’s Five Forces model to understand market conditions, competitive forces, and strategic decision-making.

This module explores blogging as a powerful digital marketing tool. Learners understand how to create effective blog content, optimize blogs for search engines, and develop content strategies that attract and engage online audiences.

This module introduces email marketing strategies and campaign management techniques. Learners examine subscriber list building, campaign creation, automation tools, and performance metrics used to optimize email marketing results.

This module focuses on advanced email marketing practices including email design, responsive layouts, mobile optimization, and legal compliance. Learners explore how effective design improves engagement while understanding regulations governing email marketing.