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    Back to Marketing analytics: Know your customers

    Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    437 ratings

    About the Course

    Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course,
    is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews
    and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in
    technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer
    journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital ma...
    ...

    Top reviews

    NR

    Feb 12, 2025

    Filled StarFilled StarFilled StarFilled StarFilled Star

    A really appreciable effort by the course instructor. Great communication style and an excellent display of knowledge. I learned a lot being a non marketing professional.

    RS

    Oct 16, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

    Filter by:

    1 - 25 of 107 Reviews for Marketing analytics: Know your customers

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ishaan T

    •

    Apr 16, 2020

    Very well explained, loved the intro music before starting a session, also loved the provided reading section which includes TED Talks... Well, for me the provided video link in a reading section was too long.... but that's not a problem I guess... Thanks for this wonderful experience, sir!!!!!!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Neri A M D

    •

    Sep 3, 2020

    Excellent course! I learned a lot about the markets and the importance of the Customers and as well of course about the Big Data.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Roscelle A O

    •

    May 24, 2020

    I learned a lot from this course, specially in understanding customers and how marketing is important to one's business.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Wai C

    •

    Jul 1, 2020

    This course is amazing that it is absolutely suitable for the beginners to learn more about what marketing is, what is the current trend of marketing, what are the possible marketing tools many marketers are currently using for their business, etc. The lecturer explains the concepts quite clear and every five-minute video is fruitful with useful content.

    Some of the readings are quite long to read, and there are quite many podcasts, which is quite difficult for me who is a weak English-listener. Overall it is still nice.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Dhinesh A D

    •

    Sep 23, 2020

    This course provides great insights on digital marketing tools available, using them optimally to promote the business. The lectures stresses the importance of targeting and the limitation of retargeting in the digital platform.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Roberto E D L P

    •

    Jul 7, 2020

    This in an excellent course... Instructor, in my humble opinion, needs to be more energetic but the information he delivers is top notch! ... If you are a marketing enthusiast you definitively need to take a look at this course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sushant

    •

    Aug 15, 2021

    Great course. Coursera provides wonderful opportunity for analytics learners through the course. Well designed course packed with assignments. Just Loved every lessons of the course. Thank you Coursera.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nayar R

    •

    Feb 12, 2025

    A really appreciable effort by the course instructor. Great communication style and an excellent display of knowledge. I learned a lot being a non marketing professional.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ruturaj S S

    •

    Oct 16, 2020

    I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nguyen T T T ( P B

    •

    Mar 29, 2025

    Khóa học cực kỳ bổ ích, giúp tôi hiểu thêm nhiều phương pháp khi phân tích thị trường và đáp ứng tốt hơn nhu cầu, thị hiếu của khách hàng.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Yasmine B s

    •

    Jul 20, 2022

    Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By María Á J

    •

    Jun 3, 2021

    Es un curso muy completo que te ayuda a comprender porque y como la estrategia de tu empresa debe estar dirigida hacia el consumidor.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Diego D

    •

    Apr 29, 2021

    Having completed the entire course (all 4 modules) I can easily say that it is the most interesting part of the training. Nice!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By 18100278 N Y N

    •

    Sep 10, 2021

    This course gave me numerous and realistic knowledge ever! When you access it, don't skip any practice tasks, remember it!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rinshad A

    •

    May 11, 2020

    It really a wonderful course which help us to to treat our customers efficiently and know more about customer services

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Naman B

    •

    Jun 22, 2020

    Superb contents. Very high level of difficulty. Excellent clarity based on detailed analysis with explanation.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Varote M

    •

    Feb 11, 2023

    This a 5 star course! but i will give it a 4 because there are some material that I cannot access to.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By CHANGAVALLI V C

    •

    Apr 18, 2020

    A very useful course specially for those students who are about to enter the corporate world

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SHAHSADA C P

    •

    Jun 9, 2020

    it is exactly a superb course.i learned more and more about marketing.thank you so much.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By N P R

    •

    Jul 9, 2020

    Very engaging course and Extremely useful for my personal and professional development.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Henrique T d S

    •

    Dec 3, 2022

    Curso interessante e que ajuda no desenvolvimento da compreensão de dados.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Gurpreet K

    •

    May 21, 2020

    Its Very Beneficial for people who wanna make their career in Marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mến H

    •

    Sep 30, 2021

    I learned a lot from the course Thanks for teaching! It is very useful.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SIDHARTH N

    •

    May 18, 2020

    Very helpful course ..... i think everyone should opt for this course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Shivam G

    •

    May 23, 2020

    The content was easy to grasp and the resources were very relatable.

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