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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,816 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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501 - 525 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Pedro L M B

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Oct 18, 2017

awesome! Exactly what I was looking for

By Qianyi H

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May 15, 2017

Great course with professional insight!

By Amritanshu S

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Apr 24, 2017

Great insight about Marketing Analytics

By Puneet G

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Nov 30, 2016

Imparted great conceptual understanding

By Chidi N

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Oct 9, 2020

Insightful and relevant course content

By Tahir M

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May 21, 2019

a nice platform to enhance your skills

By mrinal470

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Nov 25, 2016

Good platform to start about analytics

By Kathryn B

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Sep 27, 2016

Thank you for the useful knowledge. :)

By Rajni D

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Jul 23, 2020

Well organised and informative course

By Syed M H

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Jan 11, 2020

Perfectly designed and well explained

By Stefanie P

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Jan 8, 2019

Great intro into marketing analytics.

By Juan C S C

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Jul 16, 2018

Excellent course, I really recommend.

By Desislava M

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Jul 4, 2017

Great course! I enjoyed it very much!

By Shiref a m

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Jun 13, 2017

really like and i admire the material

By Prashanth R

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Sep 6, 2015

Excellent intro on Digital marketing!

By Taiga K

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May 6, 2020

That was fun and easy to understand.

By Monjur E

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Aug 21, 2017

Very well structured and informative

By Sharmistha G

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Jun 26, 2017

Brilliant articulation and examples.

By Rogério A

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Mar 15, 2021

Excelent content and very explained

By Enrique E M

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Aug 21, 2020

Buen contenido, claro y pertinente.

By Rajeev A

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Jul 27, 2018

good insights! CDJ is the key thing

By Roel L

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May 14, 2018

Good overview of the tools at hand.

By Sasi K S

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Nov 29, 2016

Very well structured and delivered!

By Viral D

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Sep 20, 2016

Really great content and learnings.

By Karthik R

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Nov 1, 2023

good platform to learn the courses