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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,816 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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601 - 625 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Caro D L T

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Dec 21, 2018

I like it very much!

By miranda c

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May 26, 2016

relevant information

By Lakshmi N

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May 13, 2016

Good course, concise

By Halide V

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Mar 2, 2021

amazing experience!

By Daniel W

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Aug 18, 2020

I enjoyed the class

By Sarthak D

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Jun 7, 2020

AWESOME COURSE!!!!!

By adissa b

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Apr 29, 2020

cour compréhensible

By Joffrey S

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Apr 21, 2019

Very professional!!

By Sebastien P

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Dec 26, 2016

Nice introduction !

By Igor P

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Nov 4, 2020

Great experience !

By Uwamahoro M R

•

Oct 14, 2017

Very useful course

By Andre E

•

Feb 19, 2017

Great information.

By Rishi S

•

Sep 10, 2016

Excellent Insights

By Asif R

•

Mar 21, 2016

It is very helpful

By Robert G

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Mar 11, 2022

Very informative.

By Cristhian D

•

Sep 10, 2021

Excellent course!

By Sebastian L M

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May 16, 2021

I like the course

By NAMAN P

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Jul 13, 2020

thank you so much

By Aakarsh j

•

May 26, 2020

i love the course

By Clare M

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May 12, 2020

Very good course.

By CHRISTINA L H M

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Apr 21, 2020

very informative!

By Pulkit S

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Apr 3, 2020

Wonderful course.

By Mohamed A

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Jul 22, 2019

Iam very thankful

By Roger E

•

Jun 14, 2019

Excellent Course!

By Sol D L

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Apr 8, 2019

Excellent course!