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Marketing Channels, Supply Chains, Retailing and Wholesaling

Marketing Channels, Supply Chains, Retailing and Wholesaling

This course is part of Principles of Marketing Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the structure and management of supply chains and marketing channels.
Evaluate retail and wholesale strategies for delivering value within a marketing channel.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Principles of Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn how to transform distribution and logistics into a powerful tool for building customer loyalty and long-term value. This course demonstrates how ensuring efficient, cost-effective delivery prevents supply-chain delays and directly impacts customer satisfaction, generating positive word of mouth and future sales opportunities. By the end of this course, you will be able to analyze how a company's distribution and logistics strategy directly impacts customer loyalty and overall business success.

In this course, we'll talk about ensuring the goods get from a company to the wholesaler, retailer or consumer in the most efficient and cost-effective manner. Distribution and logistics play key roles in ensuring there are no supply-chain or delivery delays, which can impact future sales and satisfaction. This last step in the marketing process may seem the least glamorous, but it can play a major role in developing customer loyalty, generating positive word of mouth and the creating the ability for a company to upsell and deepen relationships in the future.

What's included

2 assignments4 app items4 plugins

2 assignmentsTotal 60 minutes

Practice Quiz30 minutes
Graded Quiz30 minutes

4 app itemsTotal 120 minutes

Reading: Marketing Channels pp. 281-29425 minutes
Reading: Channel Management and Logistics pp. 295-31130 minutes
Reading: Retailing pp. 312-32425 minutes
Reading: Wholesaling pp. 325-34540 minutes

4 pluginsTotal 20 minutes

Interactive: Conventional Distribution Channel vs Vertical Marketing System5 minutes
Interactive: Major Functions of Logistics5 minutes
Interactive: Categorizing Types of Retail Stores5 minutes
Interactive: Services Performed by Wholesalers5 minutes

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.