When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Marketing Channels, Supply Chains, Retailing and Wholesaling

Marketing Channels, Supply Chains, Retailing and Wholesaling

This course is part of Principles of Marketing Specialization

Instructor: Pearson

Included with Learn more

Ask Coursera

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the structure and management of supply chains and marketing channels.
Evaluate retail and wholesale strategies for delivering value within a marketing channel.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Principles of Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn how to transform distribution and logistics into a powerful tool for building customer loyalty and long-term value. This course demonstrates how ensuring efficient, cost-effective delivery prevents supply-chain delays and directly impacts customer satisfaction, generating positive word of mouth and future sales opportunities. By the end of this course, you will be able to analyze how a company's distribution and logistics strategy directly impacts customer loyalty and overall business success.

In this course, we'll talk about ensuring the goods get from a company to the wholesaler, retailer or consumer in the most efficient and cost-effective manner. Distribution and logistics play key roles in ensuring there are no supply-chain or delivery delays, which can impact future sales and satisfaction. This last step in the marketing process may seem the least glamorous, but it can play a major role in developing customer loyalty, generating positive word of mouth and the creating the ability for a company to upsell and deepen relationships in the future.

What's included

2 assignments4 app items4 plugins

2 assignmentsTotal 60 minutes

Graded Quiz30 minutes
Practice Quiz30 minutes

4 app itemsTotal 120 minutes

Reading: Marketing Channels pp. 281-29425 minutes
Reading: Channel Management and Logistics pp. 295-31130 minutes
Reading: Retailing pp. 312-32425 minutes
Reading: Wholesaling pp. 325-34540 minutes

4 pluginsTotal 20 minutes

Interactive: Conventional Distribution Channel vs Vertical Marketing System5 minutes
Interactive: Major Functions of Logistics5 minutes
Interactive: Categorizing Types of Retail Stores5 minutes
Interactive: Services Performed by Wholesalers5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

Explore more from Marketing

Status: Free Trial
EDUCBA
Retail Supply Chain and Customer Service Strategies
Course
Status: Free Trial
EDUCBA
Retail Supply Chain and Relationship Management
Course
Status: Free Trial
EDUCBA
Retail Merchandising and Supply Chain Management
Course
Status: Free Trial
IE Business School
Channel Management and Retailing
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Unlock access to 10,000+ courses with a subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.