The course was very informative. It included a wide range of information about marketing principles and the new technologies that have been implemented. It also had a lot of in detail explanation about mobile marketing, which has been on the rise lately. Overall, the course covered a variety of information and has helped me understand the subject better.

The course was well structured and well explained by the lecturer Mr Yao. The interviews conducted with industry participants gave a fresh and put into sharp focus the practical nature of the theoretical concepts that I was learning. On a wholesome, I totally enjoyed the course and it has provided me with extensive knowledge on the Digital Media.

The topics seen in this course are very interesting and above all current. Professor Mike Yao is an excellent transmitter of knowledge and above all what I liked the most were the questions in his exams because not only do you answer what you must answer, but it makes you reflect. This is the whole course, reflection and learning.

Rhiannon Clifton is a teacher I sensed as not very good at the beginning of the course. To my surprise she acquired such self confidence in the end that I can say I am very glad I was part of her course. I would like to have another chance to be on her courses in the future. Congrats!! I know you are on the right path for teaching

I just loved this course! It is very very interesting, useful, lots of information and insights, improved my perception of Digital marketing. I loved the content and don't think it is heavy at all if you already have basic knowledge of marketing. I'm sure I will finish all other courses inside Digital marketing specialization.

A very good course that covers the subject of "Digital Media and Marketing Principles" in detail. The well-structured curriculum guides the participant through the topics in a targeted manner. The time and submission deadlines are demanding - but also feasible if the course is to be carried out alongside work.

Loved the course, it was interactive. I mostly appreciate the peer reviewed assignment. It was refreshing to go through different ideas and experiences from my fellow learners. The expert interviews were also insightful. It breaks that class monotony by giving real life experiences. A 10/10 for me!

It provides learners with the concepts and skills necessary for searching and researching information in libraries and online. Lectures are clear and well organized. There are activities for students to go deeper into the topics (optional) and quizzes that helped them to check the main concepts.

Very good course and well assembled. The teacher begins with general well known things from other previous courses in the specialization, then starts introducing new things and overviews from Search Engines, Social Media, OOH and Direct Marketing.

I am sure any other student will like the course.

This course is truly comprehensive and gives you the inside-out of Digital Media and Marketing in today's market trend, as well as near future. Key takeaways are of great quality knowledge and it will definitely be useful and applicable for work. Personally, I highly recommend this course.

Mr. Mike Yao is a great professor.

Mr. Yao delivered the course content efficiently using theory, sufficient resources and examples.

I would recommend this course highly to anyone who wants to get an understanding of digital media and marketing principals

I fully enjoyed the experience.

From my perspective and background as a physics major, I found the course very informative. And the peer-review assignment has allowed me to interact with fellow learners from around the world. The course was an opener for me towards the recent trends in digital media marketing.

I enjoyed the difficulty of this course, however at times the questions seemed irrelevant and frustrating to find the information that the questions referred to. I believe some refinement is due here, but the difficulty was satisfying difficult compared to previous courses!

Thank you! The course content was good. Would suggest the faculty to share more examples for some of the topics. Instead of quizzes, I guess assignments would be an ideal way to evaluate people's understanding as peer assessment helps in gaining more knowledge and ideas.

Excellent course, especially for those focused on Marketing Communications. The course covers all areas of the new digital media: social media, search-based marketing, location-based marketing, programmatic advertising, mobile marketing, and out-of-home marketing.

Es un curso lleno de conceptos muy útiles para formar las bases del conocimiento en Marketing Digital. Accedemos a excelentes lecturas y videos. Realmente creo que los cursos están aportando a mi formación. Gracias Profesores & Coursera por el nivel académico!

Digital media and marketing principles is a very interested course. I did understand how to use my phone in digital marketing, the way to persuade consumers. Mobile marketing is a great way to connect with active consumers, and known their location.

This course provides a comprehensive overview of the digital marketing strategies, the interview section was especially enlightening as it peeks into the practical application of these otherwise intangible concepts. Highly recommended for beginners

I would highly recommend this course for those who are entering this digital area. The Course material will help you to understand the principles of digital marketing and give you a basic standard to be able to develop your skill in the future.

Understanding of digital media and its relation to marketing is simplified through this course. It provides a strategic overview of these are relevant in today's world. Must do for those who are starting off with marketing in digital world.

Great course on a very dynamic and interesting topic. I would say that some topics are quite difficult to understand if don’t have “hands on” experience, but that is what motivated me to read more and search for literature, blogs and other.

Excellent class, I really enjoyed the content of the lectures and our instructor, Mike Yao was very informative and engaging. Taking this class has helped with my knowledge on Digital Media Marketing and future career opportunities.

The course is up-to-date. It provides everything I need to learn about communication and media in marketing aspect. Teaching skills of the professor is excellent, and make me easier to understand the new knowledge in this field.

it was good oppartunity to study in this online lessons .

I really didn’t believe that in such a short time you can take enough knowledge, but I got more than I need and will continue to conquer the Internet marketing space )

The different concepts taught showed me all what is involved in Digital Media and Marketing. It is a very detailed and involved process with the ultimate goal of attracting customers to purchase the product being advertised.