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IE Business School

Marketing Management Essentials: Product and Branding

In this course, discover the stages of a product's life. From inception to decline. Learn to navigate the product lifecycle, analyze market trends, and develop strategies for a competitive edge. Understand the importance of each phase in the lifecycle to optimize product strategy and market presence.

Status: Market Trend
Status: Product Strategy
BeginnerCourse2 hours

Featured reviews

HS

5.0Reviewed Sep 13, 2024

It helped me a lot to know about the product and branding i got some basic knowledge about the marketing management..

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Showing: 2 of 2

HARSHITHA . S
5.0
Reviewed Sep 14, 2024
Alex Gabriel Ferreira de Jesus
5.0
Reviewed Jan 12, 2026