Master the dynamic world of social media through comprehensive exploration of its evolution, impact, and future. This course equips you with critical thinking skills to analyze social media platforms, understand their theoretical foundations, and navigate digital spaces responsibly.

Online Social Media
Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Recommended experience
What you'll learn
Analyze social media platforms using foundational theories including Uses and Gratification Theory and Media Ecology Theory.
Navigate digital identity, privacy, and ethical challenges while implementing cybersecurity practices for responsible social media use.
Evaluate social media's impact on society, communication, and employment to leverage platforms for career advancement effectively.
Apply safety strategies and promote positive online behavior to create inclusive digital communities and combat cyberbullying.
Skills you'll gain
- Media and Communications
- Ethical Standards And Conduct
- Safety and Security
- Cybersecurity
- Social Media Strategy
- Digital Media Strategy
- Digital Marketing
- Communication
- Social Media Marketing
- Social Media
- Social Media Management
- Content Creation
- Professional Development
- Professional Networking
- Social Network Analysis
- Digital Communications
- digital literacy
Details to know

Add to your LinkedIn profile
November 2025
See how employees at top companies are mastering in-demand skills

There are 10 modules in this course
Instructor

Explore more from Software Development

SkillUp

The University of Sydney

University of Colorado Boulder

University of Colorado Boulder
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

