Designing digital products that truly engage users requires more than great visuals or smooth functionality—it demands a deep understanding of human behavior. This course provides a science-backed framework for leveraging psychology in product design to drive lasting behavior change and meaningful user engagement.

Engaged: Behavioral Science for Digital Product Design

Engaged: Behavioral Science for Digital Product Design

Instructor: Packt - Course Instructors
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Apply psychological principles to improve user motivation and engagement
Design decision points that reduce friction and build user confidence
Measure and iterate on product impact using meaningful metrics
Skills you'll gain
- Human Factors
- Product Management
- UI/UX Strategy
- User Experience Design
- Motivational Skills
- Social Skills
- Decision Making
- Psychology
- Usability Testing
- Experimentation
- Ethical Standards And Conduct
- User Experience
- Persona (User Experience)
- Behavioral Economics
- Design Strategies
- Behavioral Management
- User Centered Design
- Trustworthiness
- Digital Marketing
- Driving engagement
Details to know

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Recently updated!
November 2025
Assessments
12 assignments
Taught in English
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There are 12 modules in this course
Instructor

Offered by
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University of California San Diego
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