This course redefines B2B sales training through a blend of neuroscience, AI, and behavioral psychology. Designed for busy professionals, each 90-second lesson delivers a pivotal insight that reshapes how sellers engage, persuade, and close. Grounded in how modern buyers actually make decisions, the course offers practical, evidence-based techniques that can be applied immediately.
Retail Sales Psychology: The Essentials of Selling More
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Explain how neuroscience influences B2B buyer decisions.
Apply AI tools to analyze buyer intent and engagement.
Differentiate emotional and logical triggers in the sales process.
Design sales strategies using frameworks like E.P.I.C. and V.I.B.E.
Skills you'll gain
- Analysis
- Decision Making
- Sales
- Closing (Sales)
- Storytelling
- Sales Process
- Overcoming Objections
- B2B Sales
- Customer Analysis
- Sales Strategy
- Non-Verbal Communication
- Selling Techniques
- Sales Presentation
- Negotiation
- Consultative Selling
- Stakeholder Communications
- AI Personalization
- Customer Engagement
- Behavioral Economics
- Empathy
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2025
Assessments
1 assignment
Taught in English
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There are 2 modules in this course
In this course, you’ll explore the psychological, neural, and AI-driven factors that influence B2B buying decisions. You’ll decode how buyers form impressions in six seconds, how emotions outweigh logic in enterprise sales, and how AI tools can predict and shape sales outcomes with precision. With practical strategies rooted in neuroscience and behavioral science, you’ll master frameworks to read digital body language, orchestrate multi-stakeholder deals, and drive conversions through personal value creation. By the end, you’ll be equipped to transform objections into buying signals, collapse sales cycles, and build a future-proof sales stack that leverages human and machine strengths.
What's included
1 reading1 plugin
In this module, you’ll explore how neuroscience, AI, and behavioral psychology shape B2B sales effectiveness in the digital era. You’ll examine the science behind emotional decision-making, rapid buyer impressions, and the role of storytelling in driving action. You’ll learn how to harness digital body language, buying intent data, and AI-powered tools to anticipate objections, identify high-value prospects, and create trust—without a single in-person meeting. Finally, you’ll apply frameworks to decode complex stakeholder dynamics, personalize value, and make price a non-issue.
What's included
15 videos1 assignment
Offered by
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Status: PreviewCoursera Instructor Network
Packt
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