Back to Cracking the Creativity Code: Discovering Ideas
Technion - Israel Institute of Technology

Cracking the Creativity Code: Discovering Ideas

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Status: Ideation
Status: Thought Leadership
Course14 hours

Featured reviews

NT

5.0Reviewed Apr 23, 2016

This course is very helpful in one's quest to be more creative. The ZiZoZi method is very practical.

DF

5.0Reviewed Mar 4, 2016

Great information, given over in an easy to digest and interesting way.

RM

5.0Reviewed Feb 14, 2019

This is the best course to understand how to generate creative ideas. Helpful both at personal and professional front.

IR

5.0Reviewed Jun 30, 2016

Highly informative and creative. It is a mind opening course into looking at the the world with more possibilities.

SM

5.0Reviewed May 30, 2020

Excellent course with relevant support material. Tests and tasks are important to consolidate knowledge.

VS

4.0Reviewed Feb 13, 2016

The course is over loaded with extremely long videos. Otherwise it is an excellent course.

HC

5.0Reviewed Sep 27, 2020

it is very useful for me to know how i can be focus in or out, somehow i develop my skills to be creative thank you very much.Best regards

CT

4.0Reviewed Mar 7, 2016

Although some aspects were repetitive, I do enjoy learning from the many stories of creative problem solving.

GC

5.0Reviewed Jan 2, 2021

thank you, Coursera I have learnt how to come up with ideas on how to start a business

OI

5.0Reviewed Jul 7, 2020

It was educative and impactful, I learnt a lot about cracking the creativity code.

SR

5.0Reviewed Nov 29, 2016

The lectures were very interesting and full of valuable information. I tried another creativity course and preferred this approach much more. I would recommend this course to anybody.

SD

5.0Reviewed Feb 8, 2016

I'm so far very impressed with this course series and I'm so excited to dicover

All reviews

Showing: 20 of 258

Elena Irina Landa
5.0
Reviewed Aug 27, 2016
Dmitriy Oksenkrug-Mizengendl
1.0
Reviewed Dec 6, 2018
s rush
5.0
Reviewed Nov 30, 2016
Luke Amadore
3.0
Reviewed Feb 10, 2016
Gonçalo Esteves
1.0
Reviewed Aug 30, 2016
Michelle Jarboe
5.0
Reviewed Feb 7, 2018
Francisco Buitrago
5.0
Reviewed Feb 11, 2017
Rene van de Ven
5.0
Reviewed Jul 14, 2016
Marina Drndarski
5.0
Reviewed Jun 6, 2016
Ahmed Al-Araibi
5.0
Reviewed Oct 15, 2016
Patrice DAGREGORIO-MARTIN
5.0
Reviewed Feb 27, 2017
David Antonio Morales Barrera
5.0
Reviewed Jun 20, 2017
Nguyễn Đức Huy
5.0
Reviewed Jun 15, 2020
Renuka Vivek Magar
5.0
Reviewed Feb 15, 2019
Isaac Rodriguez
5.0
Reviewed Jul 1, 2016
James T. Starke
5.0
Reviewed Jun 13, 2016
Sandra Marques
5.0
Reviewed May 31, 2020
zeki keskin
5.0
Reviewed May 12, 2020
mohamed Mahdi
5.0
Reviewed Sep 2, 2017
Daniel Freed
5.0
Reviewed Mar 5, 2016