Immerse yourself in the essential foundations of sales negotiation—combining classic frameworks, modern psychological insights, digital fluency, and multi-regional tactics. This course equips you with the tools to analyze, prepare, and launch successful negotiations across virtual and in-person environments. Develop your ability to research and plan negotiation strategies, build stakeholder buy-in, and communicate complex value propositions with clarity. Whether working in India, the USA, or engaging Spanish-speaking clients, you’ll master strategies proven to deliver win-win results in today’s business climate.

Discover new skills with $120 off courses from industry experts. Save now.


Recommended experience
Skills you'll gain
- Digital Communications
- Relationship Building
- Rapport Building
- Sales Strategy
- Stakeholder Management
- Cultural Sensitivity
- Market Research
- Sales
- Overcoming Objections
- Marketing Psychology
- Negotiation
- Intercultural Competence
- Goal Setting
- Active Listening
- Contract Negotiation
- Business Research
- Communication
- Virtual Teams
- Conflict Management
Details to know

Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills

There are 3 modules in this course
In Module 1, you will develop a powerful foundation for every sales negotiation. We will guide you through proven strategies to set clear goals, analyze stakeholders across markets, and anticipate counterpart moves. With a focus on practical application in diverse global contexts, you will learn to research effectively, build strong alternatives (BATNAs), and leverage psychological insights to drive high-value, win-win outcomes. Whether you’re new to negotiating or aiming for larger, more complex deals, this module offers actionable tools and confidence for any negotiation scenario.
What's included
9 videos3 assignments2 plugins
This module gives you the critical tools to build trust, communicate across boundaries, and master negotiation in virtual, hybrid, and multilingual environments. You’ll learn how to forge authentic connections, optimize digital communication, and understand the subtle signals that drive successful deals—even with geographically distributed or culturally diverse teams. Through hands-on strategies and the latest research, you’ll develop emotional intelligence, sharpen listening skills, and confidently navigate high-value negotiations anywhere in the world.
What's included
7 videos3 assignments1 plugin
This module empowers you to turn buyer resistance into opportunity and consistently move deals forward. You will learn proven strategies to address objections head-on, build trust, and dissolve uncertainty at every stage. Through mastering objection-handling frameworks, reframing techniques, and commitment tools customized for global markets, you will develop the confidence and skills to convert hesitation into action. Gain the tools to not just overcome obstacles, but to transform them into closing catalysts and long-term relationships.
What's included
7 videos1 assignment2 plugins
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.