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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,439 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

KP

Aug 11, 2019

I have reached week 4 of this class, and so far, this class has helped me a lot. It's not an intensive class, but for a beginner like me, this provides me with an overall grasp of the field.

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1426 - 1450 of 1,837 Reviews for Marketing Analytics

By suman d

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Oct 21, 2020

done

By Vismaya V

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Oct 2, 2020

good

By Harvinder S

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Sep 27, 2020

good

By MANISH K C

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Sep 25, 2020

nice

By Engr. S A

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Sep 17, 2020

Best

By AYAN B

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Aug 27, 2020

NICE

By Manasi V

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Aug 6, 2020

Good

By shamma a a

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Jul 21, 2020

than

By Pankaj R

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Jul 10, 2020

Good

By Suryansh S

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Jul 3, 2020

nice

By GOURAV C G

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Jul 2, 2020

good

By Janak D

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Jun 22, 2020

best

By Akhil J

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May 24, 2020

Nice

By Ajayraj J

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May 3, 2020

good

By Samuel T

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Apr 27, 2020

good

By Bhushan P

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Apr 21, 2020

good

By Vaibhav M

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Dec 19, 2019

Good

By Shubham K

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May 19, 2019

nice

By Xu T

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Oct 11, 2017

good

By Thanh L T

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Jun 6, 2017

Good

By AKSHAYA S P

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Jan 7, 2025

D..

By Bastian G

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Jun 28, 2020

TOP

By Binoy B

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Jun 7, 2020

Wow

By ABHISHEK K

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May 28, 2020

Ok

By Mayank M

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Nov 20, 2017

cd