Name: Marketing Analytics
Brand: University of Virginia
Availability: OnlineOnly
Rating: 4.7 (1837 reviews)

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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7

stars

6,439 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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1651 - 1675 of 1,837 Reviews for Marketing Analytics

By Reiandra B

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Apr 18, 2021

Honestly was fun and engaging but also PRACTICAL!

By Sumit C

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May 17, 2020

A must for the beginners. only add more examples.

By Denish N P

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Sep 4, 2020

Learned a lot about marketing analytics, thanks!

By Aishwarya L R

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Oct 26, 2019

Good start for the ocean on Marketing Analytics!

By Juan P A

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Jan 9, 2016

Was good... I would like to see more "Analytics"

By anshul a

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Oct 1, 2020

This course is really amazing and mind blowing.

By Cristina Z

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Jun 10, 2017

Very easy introduction to marketing analytics.

By MANGPOR

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Oct 6, 2020

teach so fast and don't have PDF for learning

By EDSON J R C

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Jun 22, 2020

EXCELLENT !!! ONE OF THE BEST COURSES. THANKS

By Lauran H

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Apr 4, 2016

Excellent overview class! Highly recommend!

By Kaiquan M

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May 24, 2020

good introduction to marketing analytics

By Safi A Y

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May 7, 2020

Effective course but difficult content.

By avaneesh k

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Apr 28, 2019