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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1301 - 1325 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Daniel E

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Apr 9, 2019

Great content,

By Janine W

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Jan 3, 2018

I really enjoy

By mini c

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Dec 16, 2017

Great course!!

By Anshul G

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Sep 23, 2017

awesome course

By Sachin S

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Jun 12, 2016

I loved it. :)

By Gabriel L

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Dec 13, 2015

Great content.

By Richard P (

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Feb 9, 2021

Great course.

By Kurti K

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Feb 8, 2021

Nice and easy

By GOLD U

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Sep 30, 2020

Well detailed

By Frank M

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May 28, 2020

Great course!

By Advait S

•

May 28, 2020

Great course!

By Rhonda L

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May 6, 2020

Great course.

By Karina H

•

Nov 19, 2019

Great course!

By Lê B T

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Aug 10, 2018

Great course!

By Mohammed D A

•

Apr 21, 2017

amazing ideas

By Ventura C

•

Dec 28, 2016

Great course!

By Jose Q

•

Aug 9, 2016

Great course!

By Suli Y

•

Sep 12, 2023

Great class!

By jifengluo

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Sep 8, 2021

Very helpful

By Mike O

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Sep 3, 2020

super course

By Andrea T

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Apr 6, 2020

Very usefull

By Mayya M

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Mar 6, 2020

Good content

By Andre R

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Dec 7, 2018

Great course

By HRHWDK

•

Nov 29, 2018

interesting~

By xiaochan d

•

Sep 3, 2017

Very useful!