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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,346 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1201 - 1225 of 2,539 Reviews for Introduction to Marketing

By Okan B

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May 7, 2017

Incredible source for a new starter to marketing concepts.

By SHUAI G

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Mar 11, 2016

非常好的课程！老师讲的通俗有趣，而且没有一句废话，介绍了很多关于市场营销的理念，很受启发，课程很简单，学起来很开心～

By Anirudh M

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Feb 22, 2016

A simply beautiful learning experience. Thank you so much!

By Bhavya D

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Jul 31, 2024

A very well-designed and informative course for beginners

By Jennifer B E

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Oct 28, 2022

This is great value! THANK YOU_ Jennifer, Lagos- Nigeria

By Aliya A

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Aug 24, 2022

Perfect explanation, perfect course! Thank You very much!

By Hayam E

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Dec 25, 2021

The best and valuable marketing course i have taken ever

By Akash P

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Jun 8, 2020

Excellent course, excellent instructors and explanations.

By S A V

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Sep 9, 2019

About this course, I'll copy NIKE's tagline, "JUST DO IT"

By husam m

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Jul 29, 2019

Very relevant and detailed approach to our business world

By Sumit M

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Apr 14, 2019

Excellent insights on marketing strategies for beginners.

By jennifer c

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Feb 13, 2019

Love the videos and scripts in the bottem is very helpful

By Abhinav B

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Apr 21, 2017

Excellent. The course was well structured and well paced.

By abhi k

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Mar 25, 2017

Great start for marketing fundamentals. Great instructors

By Deleted A

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Oct 30, 2016

My first online course ever, It was quite useful and fun.

By Elena R

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Mar 10, 2016

this course is really helpfull and not only for begginers

By prasidh

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Nov 30, 2015

Excellent course for those interested in getting started.

By Carolina H

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Jul 21, 2025

Love the course, everything is clear and easy to follow.

By Pratibha V

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Jul 5, 2022

the staff is amazing . I had a great learning with them

By Gopal A

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Oct 30, 2020

Best course To understand the basic concept of marketing

By Pavitra P

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May 31, 2020

this course helped me alott with the basics of marketing

By Habib B

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Apr 16, 2020

Insightful and detailed look into the world of Marketing

By Abhinav K

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Feb 19, 2019

Course is really helpful in developing marketing skills.

By SurgeStudy

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Jan 19, 2018

best course to learn about the fundamentals of marketing

By Dunya O

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Jun 11, 2017

Awesome class! Super interesting; worth the time + money