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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,346 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1751 - 1775 of 2,539 Reviews for Introduction to Marketing

By Alex Z

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Jan 22, 2022

Very informative.

By Anais P E L

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Oct 23, 2021

a great lesson :)

By Sonal P P

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Feb 11, 2021

excellent course!

By Lyka D Q P

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May 27, 2020

thank you so much

By Alain M

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Dec 23, 2019

Excellent course!

By Mohamed M H

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Dec 1, 2019

Wonderful Course.

By Vladimir

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Jul 10, 2019

Excellent content

By sumani d

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Sep 20, 2018

Very informative.

By Isaac D M C

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Sep 19, 2018

Can’t be better!!

By Sam G

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Jun 25, 2018

This is the best.

By Prashant C

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Jun 23, 2018

So much learning.

By Joseph M

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Jun 20, 2018

Excellent Course.

By Daniel C

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May 23, 2017

Thank You so Much

By Yasmin s

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Apr 18, 2017

GREAT GREAT GREAT

By abdeltif b

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Oct 25, 2016

excellent course!

By Ting H

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May 25, 2016

love the course:)

By Ashu S

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May 4, 2016

Excellent course!

By Hudemberg M

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Mar 2, 2016

Great Course!! =)

By Sagar G

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Feb 15, 2016

Very informative.

By Salah-Eddine B

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Feb 14, 2016

Excellent course.

By Viviane I

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Feb 6, 2016

Excelent content.

By Dimitar S

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Nov 17, 2015

Excellent course!

By LISSY M

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Apr 12, 2025

Excellent course

By linda g

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Jan 10, 2024

loved the profs.

By sandra c

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Oct 27, 2023

I learned a lot!