Amp It Up: Leadership for Business Growth

John Wiley & Sons

Amp It Up: Leadership for Business Growth

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Build a mission-driven culture that drives success

  • Challenge incrementalism and embrace bold decisions

  • Prioritize execution to accelerate scaling

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Recently updated!

February 2026

Assessments

18 assignments

Taught in English

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There are 19 modules in this course

In this section, we explore how focused leadership and clear priorities can significantly enhance team performance without major structural changes. Key concepts include raising standards, aligning teams, and transforming strategy to drive sustained success through intentional leadership choices.

What's included

2 videos2 readings1 assignment

In this section, we examine how disciplined work habits and diverse professional experiences shape effective leadership and long-term success. It highlights the importance of maximizing personal input through consistent effort, drawing from real-world challenges and lessons learned across various roles in business and technology.

What's included

1 video6 readings1 assignment

In this section, we explore how mission-driven organizations foster employee engagement and productivity through clear, ambitious, and purposeful goals. Key concepts include defining big, clear, and non-monetary missions, as seen in companies like Snowflake, Data Domain, and ServiceNow, to inspire teams and drive collective success.

What's included

1 video2 readings1 assignment

In this section, we explore competitive strategies through real-world examples, analyzing industry dynamics and tactics used by companies like Data Domain, ServiceNow, and Snowflake. We examine how to outmaneuver competitors by understanding market challenges, leveraging product superiority, and navigating internal and external politics.

What's included

1 video3 readings1 assignment

In this section, we examine the critical role of execution in transforming strategies into tangible outcomes, emphasizing its rarity and competitive value. It highlights the importance of aligning teams, identifying process gaps, and building scalable frameworks to ensure disciplined, effective implementation of ideas.

What's included

1 video2 readings1 assignment

In this section, we focus on identifying and nurturing "drivers"—those who take ownership and contribute to success. We discuss strategies for attracting, retaining, and rewarding proactive team members while transforming passive ones into active contributors.

What's included

1 video2 readings1 assignment

In this section, we explore how to align organizational culture with mission to drive performance, emphasizing its impact on team behavior and long-term success. Key concepts include shaping values, sustaining cohesion, and leveraging culture as a competitive advantage through strategic frameworks.

What's included

1 video3 readings1 assignment

In this section, we address the challenges of organizational silos and their impact on collaboration. We explore strategies to improve communication, build trust, and promote lateral cooperation, with a focus on leadership's role in breaking down barriers to enhance teamwork.

What's included

1 video2 readings1 assignment

In this section, we stress the importance of thorough analysis before business decisions, using examples like mergers. We highlight data-driven methods, critical thinking, and the need to avoid intellectual laziness and political narratives for informed decision-making.

What's included

1 video2 readings1 assignment

In this section, we examine how to align company-wide incentives to ensure customer success is a shared responsibility, avoiding siloed departments. We focus on implementing strategies that promote cross-departmental collaboration, analyzing incentives for a unified customer-centric approach, and designing processes that align team goals with customer outcomes.

What's included

1 video1 reading1 assignment

In this section, we examine how to evaluate sales productivity metrics, lead generation pipeline efficiency, and realistic sales target timelines to determine the optimal time to scale a sales team. The focus is on aligning team performance, pipeline health, and strategic planning to avoid common scaling mistakes and ensure sustainable growth.

What's included

1 video2 readings1 assignment

In this section, we explore how to prioritize growth over short-term profitability using McKinsey data and real-world insights to build scalable models for long-term success. Key concepts include analyzing unit economics for inherent profitability, designing growth models that stretch goals, and understanding the importance of growth as a driver of value, even when it requires significant investment.

What's included

1 video3 readings1 assignment

In this section, we examine the evolution of leadership styles as companies grow through distinct developmental phases, emphasizing the need for adaptive management practices. Key concepts include the embryonic, formative, and scaled-up stages, with a focus on maintaining early-stage agility while implementing scalable strategies for sustained productivity and innovation.

What's included

1 video2 readings1 assignment

In this section, we examine strategic transformation at Data Domain, focusing on its growth strategies and operational shifts. Key concepts include real-world application of strategic planning, decision-making frameworks, and lessons for business adaptation.

What's included

1 video1 reading1 assignment

In this section, we explore ServiceNow's growth from a niche IT tool to a scalable enterprise solution. We discuss key success factors like market trends, strategic execution, and competitive positioning. The content covers the challenges of scaling IT solutions and the role of strategic decision-making in long-term success, offering insights into effective service management strategies.

What's included

1 video2 readings1 assignment

In this section, we explore strategic planning for market expansion and data platform evolution. We focus on anticipating market shifts, overcoming data warehouse limitations, and designing scalable cloud architectures. Key topics include cloud-native solutions like Snowflake, adaptable data systems, and aligning data strategies with long-term business goals.

What's included

1 video2 readings1 assignment

In this section, we explore how to manage your career as a product, emphasizing the importance of balancing education and experience to build a compelling professional brand. Key concepts include leveraging product management principles, refining your resume as a marketing tool, and focusing on long-term goals with measurable milestones to stand out in competitive markets.

What's included

1 video3 readings1 assignment

In this section, we explore strategies for managing CEO-founder transitions and navigating complex board dynamics. It emphasizes long-term success, effective leadership, and practical approaches for building strong relationships with governing bodies.

What's included

1 video2 readings1 assignment

In this section, we examine how leadership effectiveness directly influences business outcomes through personal growth, experience-based strategies, and disciplined execution. It emphasizes the importance of developing a unique leadership style, learning from challenges, and fostering cultures that prioritize long-term value and resilience.

What's included

1 video1 reading

Instructor

Wiley-Expert Edge Course Instructors
John Wiley & Sons
3 Courses 58 learners

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