This course delves into the world of generative AI, covering essential models, prompt engineering, and practical uses across popular platforms. Learn how to harness generative AI tools for content creation, data analysis, business solutions, and organizational transformation.

Generative AI: Tools, Techniques, and Applications

Recommended experience
Recommended experience
Intermediate level
Ideal for professionals in business and technology. Basic tech and business knowledge is recommended.
Recommended experience
Recommended experience
Intermediate level
Ideal for professionals in business and technology. Basic tech and business knowledge is recommended.
What you'll learn
Apply generative AI tools like ChatGPT and Copilot to business solutions.
Master advanced prompting techniques to enhance AI interactions.
Integrate generative AI in content creation, analysis, and business operations.
Details to know

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June 2026
24 assignments
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There are 24 modules in this course
This module introduces the foundational concepts of generative AI, including its core functions, practical applications, and unique quirks. Learners will explore how generative AI differs from virtual assistants, examine common misconceptions, and discover real-world use cases. By the end, you'll have a clear understanding of how generative AI operates and its impact on various industries.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
7 readings•Total 31 minutes
- Introduction•4 minutes
- GENAI VERSUS VIRTUAL ASSISTANTS•6 minutes
- Understanding the Infamous Finger Problem and Other GenAI Quirks•4 minutes
- Why GenAI appears so human•5 minutes
- Discovering the Differences in GenAI Models and Options•4 minutes
- Checking Out Practical Uses of GenAI•4 minutes
- Separating Gen AI Fact from Fiction•4 minutes
1 assignment•Total 16 minutes
- Exploring the Fundamentals of Generative AI•16 minutes
This module introduces the foundational principles of prompt engineering for generative AI, guiding learners through structured techniques to craft effective prompts. Learners will discover how prompts influence AI-generated responses and gain practical tips to optimize their interactions with GenAI tools.
What's included
1 video3 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
3 readings•Total 20 minutes
- Introduction•4 minutes
- Understanding how prompts guide GenAI responses•7 minutes
- Tips and Tricks for Optimizing Your Prompts•9 minutes
1 assignment•Total 16 minutes
- Mastering the Art of Prompt Engineering•16 minutes
This module guides learners through the dynamic world of generative AI, focusing on how to identify leading providers, assess integration challenges, and prepare for the future with autonomous AI agents. Learners will gain practical strategies for evaluating GenAI solutions and fostering continuous learning in this rapidly evolving field.
What's included
1 video4 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
4 readings•Total 24 minutes
- Introduction•9 minutes
- Assessing GenAI services and solutions•5 minutes
- Bringing in autonomous AI agents•6 minutes
- Preparing for the future of generative AI•4 minutes
1 assignment•Total 16 minutes
- Navigating the Future of Generative AI•16 minutes
This module introduces learners to the fundamentals of ChatGPT, including its underlying technology, user interface, and available model options. You will gain hands-on familiarity with navigating ChatGPT and understanding its core features for effective use.
What's included
1 video3 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
3 readings•Total 19 minutes
- Introduction•5 minutes
- Touring the User Interface•5 minutes
- Selecting a GPT Model on the ChatGPT UI•9 minutes
1 assignment•Total 16 minutes
- Exploring ChatGPT Fundamentals•16 minutes
This module introduces learners to Microsoft Copilot, detailing its integration with Microsoft 365 apps, core features, and limitations. You will also learn how to access Copilot, including a step-by-step guide to signing up for a Microsoft account. By the end, you'll be equipped to make informed decisions about adopting AI-powered chatbots in your workflow.
What's included
1 video4 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
4 readings•Total 19 minutes
- Introduction•5 minutes
- Understanding how Copilot works•4 minutes
- Signing Up for Copilot•4 minutes
- Step-by-step sign-up process•6 minutes
1 assignment•Total 16 minutes
- Exploring Microsoft Copilot Capabilities•16 minutes
This module delves into advanced prompting strategies for generative AI, focusing on techniques such as memory management and temperature adjustments. Learners will discover how to structure and supplement prompts with targeted data to influence AI outputs and achieve desired results. Practical guidance is provided for leveraging memory features and tuning model creativity for specific use cases.
What's included
1 video5 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
5 readings•Total 28 minutes
- Introduction•4 minutes
- Managing Data for Targeted Impact on Outputs•5 minutes
- Adding Data to Prompts•6 minutes
- Adding information to memory in ChatGPT•9 minutes
- Changing the Model's Temperature•4 minutes
1 assignment•Total 16 minutes
- Mastering Advanced Prompting Strategies•16 minutes
This module guides learners through practical applications of Generative AI for content creation, including drafting, enhancing writing, generating visuals, and solving creative challenges. Participants will discover how to collaborate effectively with GenAI tools to boost productivity and creativity across various domains.
What's included
1 video5 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
5 readings•Total 24 minutes
- Introduction•4 minutes
- Drafting content with the help of GenAI•5 minutes
- Sprucing up your writing with GenAI•5 minutes
- Generating visual content with AI tools•5 minutes
- Problem-Solving with AI in Creative Projects•5 minutes
1 assignment•Total 16 minutes
- Practical Applications of Generative AI•16 minutes
This module guides learners through leveraging Microsoft Copilot in Excel to streamline data analysis tasks, including sourcing data, enhancing dataset clarity, automating analysis, and visualizing results. Participants will gain practical skills in using Copilot to manipulate, analyze, and present both structured and unstructured data for actionable insights.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
7 readings•Total 35 minutes
- Introduction•5 minutes
- Finding free data•4 minutes
- Adding context to the headers•6 minutes
- Sorting data•4 minutes
- Automating Data Analysis•4 minutes
- Creating Formulas with Copilot's Assistance•5 minutes
- Visualizing Data with Copilot•7 minutes
1 assignment•Total 16 minutes
- Navigating Copilot's Role in Data Analysis•16 minutes
This module introduces learners to AI-powered tools in PowerPoint, focusing on how Copilot and Designer can streamline content creation, enhance slide design, and organize presentations. Learners will discover practical strategies for evaluating AI-generated slides, prompting for effective visuals, and refining presentations to better engage audiences.
What's included
1 video5 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
5 readings•Total 19 minutes
- Introduction•6 minutes
- Evaluating the generated presentation•4 minutes
- Designing Slides with Designer•4 minutes
- Prompting for images•2 minutes
- Organizing a Presentation•3 minutes
1 assignment•Total 16 minutes
- Leveraging AI in Presentation Development•16 minutes
This module introduces learners to leveraging Microsoft Teams and Copilot for more effective virtual meetings. You will discover how to plan, manage, and summarize meetings using AI-powered tools to boost collaboration and productivity in remote work settings.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
2 readings•Total 12 minutes
- Introduction•6 minutes
- Getting real-time meeting assistance•6 minutes
1 assignment•Total 16 minutes
- Mastering Copilot in Team Collaboration•16 minutes
This module examines how generative AI is transforming key business functions such as marketing, HR, legal, journalism, and finance. Learners will discover practical applications, best practices, and potential pitfalls of using AI tools across various professional contexts. By the end, you'll be equipped to leverage GenAI effectively and responsibly in your own discipline.
What's included
1 video8 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
8 readings•Total 37 minutes
- Introduction•4 minutes
- Retrieving Smart Answers for HR•3 minutes
- Harnessing GenAI in Legal•4 minutes
- Drafting client responses or legal arguments•4 minutes
- Prompting AI for facts, figures, and summaries•6 minutes
- Checking your GenAI history•6 minutes
- Cashing In on GenAI in Finance•6 minutes
- Examining New Businesses Based on GenAI•4 minutes
1 assignment•Total 16 minutes
- Responsible Use of Generative AI in Professional Settings•16 minutes
This module guides learners through the process of leading successful AI adoption in organizations by leveraging structured change management, creating actionable roadmaps, and addressing employee resistance. Learners will explore psychological models of transition and discover practical strategies for supporting teams during technological change.
What's included
1 video5 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
5 readings•Total 30 minutes
- Introduction•6 minutes
- Creating a roadmap for AI adoption•10 minutes
- William Bridges' model for change and transition•4 minutes
- Overcoming Resistance to AI Adoption•5 minutes
- Providing support and resources for the transition•5 minutes
1 assignment•Total 16 minutes
- Navigating AI Integration in the Workplace•16 minutes
This module examines how artificial intelligence can be leveraged to enhance creative ideation and streamline the development of marketing strategies. Learners will explore the phenomenon of AI hallucinations, practical steps for AI-assisted brainstorming, and a variety of AI-powered ideation tools. By the end, participants will be equipped to thoughtfully integrate AI into their own creative and planning processes.
What's included
1 video4 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
4 readings•Total 23 minutes
- Introduction•8 minutes
- Deciding Whether AI Hallucinations Are a Feature or a Bug•6 minutes
- Following Practical Steps for Idea Generation with AI•6 minutes
- Deciding on AI Ideation Tools to Use•3 minutes
1 assignment•Total 16 minutes
- AI and Creative Ideation•16 minutes
This module introduces learners to leveraging AI tools like Copilot within Microsoft Outlook to enhance email management and composition. You will discover how to draft, summarize, and refine emails using AI-driven features, including prompt generation and coaching. By the end, you'll be equipped to streamline your email workflow and improve communication effectiveness.
What's included
1 video4 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
4 readings•Total 15 minutes
- Introduction•4 minutes
- Emailing with Copilot•4 minutes
- Composing Emails with Copilot•4 minutes
- Email coaching•3 minutes
1 assignment•Total 16 minutes
- Mastering AI-Assisted Email Communication•16 minutes
This module introduces learners to the practical use of generative AI tools for creating and enhancing marketing assets. You will discover structured approaches for integrating AI into creative workflows, explore ethical considerations, and learn how to automate and optimize asset production for maximum impact.
What's included
1 video6 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
6 readings•Total 33 minutes
- Introduction•4 minutes
- Exploring an Approach for Creating Visual Assets with AI•8 minutes
- Minding the integrity of your customers, data, and teams•6 minutes
- Adding and modifying content•5 minutes
- Automating creative production•4 minutes
- Tips and tricks for producing attention-grabbing creative assets•6 minutes
1 assignment•Total 16 minutes
- Responsible Use of AI in Creative Content Creation•16 minutes
This module examines how Generative AI can support the creation of long-form content, from academic publications to professional documents. Learners will discover strategies for leveraging AI to streamline research, structure projects, integrate citations, and maintain depth and quality in their writing.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
7 readings•Total 40 minutes
- Introduction•11 minutes
- Supporting the academic publication process•5 minutes
- Crafting professional documents with AI support•5 minutes
- Structuring research projects with AI•4 minutes
- Integrating Citations and References•4 minutes
- Producing Long-Form Articles with GenAI•5 minutes
- Maintaining depth and quality in GenAI-assisted articles•6 minutes
1 assignment•Total 16 minutes
- Mastering Long-Form Content Production•16 minutes
This module explores how artificial intelligence is transforming SEO strategies, from personalized search experiences to AI-powered content optimization and link building. Learners will discover practical ways to leverage AI tools to enhance website visibility and user experience in the evolving digital landscape.
What's included
1 video5 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
5 readings•Total 28 minutes
- Introduction•4 minutes
- Personalized search results•8 minutes
- Enhancing the User Experience with AI•3 minutes
- Maximizing Your SEO Efforts•6 minutes
- Building SEO links•7 minutes
1 assignment•Total 16 minutes
- SEO in the Age of Artificial Intelligence•16 minutes
This module explores how artificial intelligence enhances the localization and translation process, enabling content creators to effectively reach global audiences. Learners will discover the role of multilingual large language models, evaluate various AI-powered tools, and learn best practices for ensuring quality and cultural relevance in translated content.
What's included
1 video4 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
4 readings•Total 23 minutes
- Introduction•4 minutes
- Harnessing multilingual large language models•7 minutes
- Checking out AI tools you can use•6 minutes
- Controlling quality when using AI•6 minutes
1 assignment•Total 16 minutes
- Global Content Adaptation and Translation Practices•16 minutes
This module examines how artificial intelligence can enhance human communication by automating language translation, supporting idea exchange, and leveraging multimedia tools. Learners will discover practical applications of AI that improve sensory perception and facilitate more effective knowledge sharing.
What's included
1 video4 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
4 readings•Total 19 minutes
- Introduction•6 minutes
- Automating language translation•4 minutes
- Exchanging Ideas•3 minutes
- Using Multimedia•6 minutes
1 assignment•Total 16 minutes
- AI and Human Interaction Fundamentals•16 minutes
This module examines how artificial intelligence is transforming healthcare through innovations such as remote monitoring, AI-enabled prosthetics, robotic surgery, and automated diagnostics. Learners will discover how these technologies improve efficiency, support medical professionals, and address diverse patient needs.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
7 readings•Total 38 minutes
- Introduction•6 minutes
- Using movable monitors•6 minutes
- Considering the use of exoskeletons•4 minutes
- Addressing Special Needs•5 minutes
- Completing Analysis in New Ways•5 minutes
- Devising New Surgical Techniques•5 minutes
- Performing Tasks Using Automation•7 minutes
1 assignment•Total 16 minutes
- AI in Healthcare Applications•16 minutes
This module examines the transformative impact of generative AI on education, highlighting how AI tools can enhance teaching efficiency, personalize learning experiences, and support both general and special education needs. Learners will explore shifts in educational structures, innovative teaching models, and practical strategies for integrating AI to benefit educators and students alike.
What's included
1 video6 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
6 readings•Total 30 minutes
- Introduction•5 minutes
- Changing the Structure of Education•5 minutes
- Flipping the Teaching Model•4 minutes
- Leveraging GenAI to Aid Overworked Educators•4 minutes
- Changing How Subjects Are Taught•5 minutes
- Supporting Special Education Needs•7 minutes
1 assignment•Total 16 minutes
- AI in Educational Practices•16 minutes
This module explores how generative AI tools are transforming everyday routines, information retrieval, and decision-making. Learners will examine the shift from traditional search to AI-powered knowledge assistants, consider the cognitive impacts of GenAI, and reflect on the importance of maintaining diverse perspectives.
What's included
1 video4 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
4 readings•Total 18 minutes
- Introduction•5 minutes
- Moving from Information Search to Knowledge Assistants•5 minutes
- Narrowing Options•4 minutes
- Your Brain on GenAI•4 minutes
1 assignment•Total 16 minutes
- Navigating the Real-World Impacts of Generative AI•16 minutes
This module explores how artificial intelligence can support effective financial planning, including budgeting, debt management, and setting long-term financial goals. Learners will gain practical strategies for assessing their financial situation and using AI tools to optimize their money management.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
2 readings•Total 14 minutes
- Introduction•9 minutes
- Getting a Handle on Budgeting•5 minutes
1 assignment•Total 16 minutes
- Financial Planning and Money Management Fundamentals•16 minutes
This module introduces how artificial intelligence can streamline both retirement and estate planning, making complex financial decisions more manageable. Learners will discover practical strategies, helpful checklists, and AI-powered prompts to guide their planning process. The module also addresses key considerations for managing assets and preparing essential documents.
What's included
1 video5 readings1 assignment
1 video
- Overview•0 minutes
5 readings•Total 23 minutes
- Introduction•4 minutes
- The "5–10 approach" and a reality check•5 minutes
- A helpful checklist•4 minutes
- Even more AI retirement planning prompts•4 minutes
- Thinking about Estate Planning•6 minutes
1 assignment•Total 16 minutes
- Retirement and Estate Planning Fundamentals•16 minutes
Instructor

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We embrace the potential in data and technology. Whether it’s equipping researchers with powerful insights that fuel their work or inspiring our community of learners to drive change in their fields. We’re committed to fast-tracking innovation, unlocking new possibilities, and championing breakthroughs that redefine industries and improve lives. With a legacy built on trust, our 200 years of experience in publishing allows us to be your partner in shaping a world driven by information, curiosity, and continuous advancement.
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