Nonprofit Marketing, Engagement, and Governance

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Nonprofit Marketing, Engagement, and Governance

This course is part of Nonprofit Management 101 Specialization

Instructor: Wiley Skills Network

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10 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

10 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop nonprofit branding, storytelling, and communication strategies to improve visibility.
Implement effective event planning, PR, and digital engagement campaigns.
Analyze governance structures, board roles, and volunteer management practices.

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This course is part of the Nonprofit Management 101 Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 10 modules in this course

Nonprofit organizations must effectively communicate their mission, engage stakeholders, and maintain strong governance structures to achieve lasting impact. This course explores the essential elements of nonprofit marketing, engagement, and governance that help organizations build visibility, trust, and long-term sustainability.

Learners will develop practical skills in branding, digital storytelling, newsletter strategy, public relations, event planning, board governance, fundraising support from boards, and volunteer recruitment and management. The course provides a holistic view of how external communication and internal governance work together to strengthen nonprofit performance. What makes this course distinctive is its integration of marketing strategy with governance and volunteer management in a practical, applied framework. Learners will see how communication, leadership, and stakeholder engagement combine to drive organizational success in real-world nonprofit environments. This course is ideal for nonprofit marketers, communications professionals, board members, volunteer coordinators, and aspiring nonprofit leaders. No advanced experience is required, though familiarity with nonprofit operations will be beneficial. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. From Nonprofit Management 101 Copyright © 2019 by Darian Rodriguez Heyman. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. Used by arrangement with John Wiley & Sons, Inc.

This module examines how effective branding empowers nonprofits to distinguish themselves, build trust, and foster donor engagement. Learners will discover the benefits of strategic brand positioning and explore practical steps to clarify and communicate their organization's unique value. Real-world examples illustrate how branding can drive support and amplify impact.

What's included

1 video4 readings1 assignment

This module explores how Millennials are reshaping the landscape of social change, nonprofit engagement, and donor behavior. Learners will discover the unique traits of this generation, the importance of peer influence, and strategies for adapting nonprofit structures to better connect with young adult supporters.

What's included

1 video3 readings1 assignment

This module introduces participatory storytelling strategies for nonprofits, focusing on leveraging digital platforms and user-generated content to amplify outreach. Learners will discover practical tools such as blogs, Facebook, and YouTube to foster community engagement and enhance their organization's narrative impact.

What's included

1 video2 readings1 assignment

This module guides learners through the process of transforming traditional nonprofit newsletters into dynamic, action-oriented communication tools. You will discover how to analyze your audience, craft forward-thinking content, and encourage meaningful engagement beyond simple information sharing.

What's included

1 video3 readings1 assignment

This module guides learners through the essentials of effective event planning, including setting clear goals, budgeting, resource evaluation, timeline management, and post-event assessment. Participants will gain practical strategies to align events with organizational objectives and ensure successful execution from start to finish.

What's included

1 video5 readings1 assignment

This module introduces essential public relations strategies tailored for nonprofit organizations, emphasizing the importance of compelling storytelling, audience engagement, and effective messaging. Learners will discover how to adapt traditional PR principles to modern digital platforms to maximize exposure for their cause.

What's included

1 video2 readings1 assignment

This module explores the essential practices and structures of nonprofit board governance, including board roles, recruitment strategies, and effective meeting management. Learners will gain practical insights into building and sustaining high-performing boards to enhance organizational leadership and accountability.

What's included

1 video6 readings1 assignment

This module explores effective strategies to increase board engagement in nonprofit fundraising, emphasizing donor-centric methods and the cultivation of a philanthropic culture. Learners will discover key principles for motivating board members and practical steps to secure financial support. By the end, participants will understand how to empower their boards to actively participate in fundraising efforts.

What's included

1 video3 readings1 assignment

This module examines the motivations and barriers that influence volunteer engagement, and provides actionable strategies for designing appealing volunteer opportunities. Learners will discover how to present their organization effectively and leverage both digital and traditional recruitment methods to attract and retain volunteers.

What's included

1 video5 readings1 assignment

This module delves into effective strategies for managing and engaging volunteers within nonprofit organizations. Learners will discover best practices for onboarding, developing volunteer leaders, and leveraging specialized skills to maximize organizational impact. Practical approaches for retention and long-term volunteer commitment are also explored.

What's included

1 video4 readings1 assignment

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Instructor

Wiley Skills Network

John Wiley & Sons

121 Courses7,217 learners

Offered by

John Wiley & Sons

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