John Wiley & Sons

Strategic Fundraising: Donors, Gifts & Partnerships

John Wiley & Sons

Strategic Fundraising: Donors, Gifts & Partnerships

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the role of different donor demographics in philanthropy and fundraising efforts.

  • Develop strategies for building strong partnerships with high-net-worth individuals and organizations.

  • Design and manage successful fundraising campaigns, including donor-advised funds and grantmaking strategies.

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Recently updated!

June 2026

Assessments

14 assignments

Taught in English

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There are 14 modules in this course

This module explores the factors that shape individual donor behavior, including socio-demographic influences, motivations, and the impact of costs and benefits. Learners will gain practical strategies for engaging donors and optimizing fundraising efforts based on these insights.

What's included

1 video3 readings1 assignment

This module explores how religious beliefs and practices influence charitable giving, examining trends in donor behavior and the impact of religious diversity on fundraising strategies. Learners will gain insights into specific traditions such as Judaism and understand how programmatic and relational giving shape philanthropic engagement.

What's included

1 video4 readings1 assignment

This module explores the unique impact of women in philanthropy, examining their giving behaviors, leadership roles, and the use of technology to drive charitable contributions. Learners will gain insights into strategies for engaging women donors and understand the broader implications of gender on fundraising practices.

What's included

1 video3 readings1 assignment

This module explores the rich traditions and evolving practices of philanthropy within communities of color, highlighting demographic trends, cultural perspectives, and identity-based giving. Learners will gain insights into how inclusive strategies can enhance fundraising and resource mobilization in diverse contexts.

What's included

1 video3 readings1 assignment

This module explores how LGBTQ identities influence patterns of charitable giving and financial management within philanthropy. Learners will examine unique motivations and challenges faced by LGBTQ donors and discover strategies for fostering inclusive fundraising environments. By understanding these dynamics, participants will be better equipped to engage diverse donor communities.

What's included

1 video3 readings1 assignment

This module explores how giving behaviors differ across generations, considering factors such as life stage development and evolving attitudes toward philanthropy. Learners will gain insights into how organizations can adapt their donor engagement strategies using data-driven approaches tailored to generational trends.

What's included

1 video3 readings1 assignment

This module explores the charitable giving patterns, motivations, and decision-making processes of high net worth households, with a focus on demographic differences and implications for nonprofit fundraisers. Learners will gain insights into how race, ethnicity, and external events influence philanthropic behavior and how these trends can inform effective fundraising strategies.

What's included

1 video4 readings1 assignment

This module delves into the strategies and principles behind securing major gifts for nonprofits, emphasizing the importance of donor relationships and collaborative gift creation. Learners will explore how to identify potential benefactors, engage in meaningful solicitation, and implement sustainable program management for long-term philanthropic success.

What's included

1 video3 readings1 assignment

This module guides learners through the process of confidently inviting donors to give, using research-driven strategies and structured conversation frameworks. Participants will explore factors influencing donor motivation and learn how to tailor their approach to align with both organizational needs and donor interests.

What's included

1 video4 readings1 assignment

This module guides learners through the fundamentals of nonprofit fundraising campaigns, including campaign types, strategic planning, and the structured phases of execution. Learners will gain practical insights into aligning campaign plans with organizational strategy and managing the critical quiet phase to maximize fundraising success.

What's included

1 video3 readings1 assignment

This module introduces the fundamentals of planned giving, including donor motivations, key giving instruments, and effective communication strategies. Learners will discover how to maximize tax benefits and target the right audiences to enhance fundraising outcomes.

What's included

1 video4 readings1 assignment

This module introduces the mechanics and significance of donor-advised funds (DAFs) in modern philanthropy. Learners will explore the DAF giving process and discover effective strategies for engaging DAF donors. Practical guidance is provided for organizations seeking to facilitate and encourage DAF contributions.

What's included

1 video3 readings1 assignment

This module introduces the landscape of grantmaking foundations, exploring their types, roles, and the strategies nonprofits can use to secure funding. Learners will gain insights into how foundations operate, how to research potential funders, and best practices for building effective relationships.

What's included

1 video3 readings1 assignment

This module explores the motivations behind corporate charitable giving, examines four distinct models of company support, and provides strategies for aligning business sector fundraising with nonprofit goals. Learners will gain insights into how corporations make funding decisions and how nonprofits can effectively engage with business partners throughout the fundraising cycle.

What's included

1 video3 readings1 assignment

Instructor

Wiley Skills Network
John Wiley & Sons
103 Courses5,482 learners

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