As part of the Meta Social Media Marketing Professional Certificate program on Coursera, you will be able to take the Meta Digital Marketing Associate Certification exam for free. If you do not pass the exam the first time, you will be eligible to take the exam one additional time free of charge. Any subsequent retakes will take place with PearsonVUE via OnVUE or an in-person center, and would result in an exam fee which varies depending on your location. For more information about the online testing for Meta Certification, click here.

The Meta Social Media Marketing Professional Certificate and Meta Digital Marketing Associate Certification are industry-recognized credentials that can help you advance your career or grow a business. You can showcase your credentials across your social channels, website, resume and more. Learn more about industry-recognized social media marketing certifications.

You will know how to establish a social media presence for a business, create engaging content, interact with audiences on social media, manage a content calendar, and evaluate the success of your posts. You’ll also know how to create effective social media ads in Meta Ads Manager, how to align your ads to your goals, select the right creative for your ads, reach target audiences and evaluate campaign results. 

Approximately 5 months learning at 5 hours a week.

You are not required to take courses 1-5 in a specific order, but we highly encourage you to take them in the order they are presented. However, in order to access Course 6, Meta Social Media Marketing Capstone,  you will need to complete courses 1-5, first. 

1. Introduction to Social Media Marketing

2. Social Media Management

3. Fundamentals of Social Media Advertising

4. Advertising with Meta

5. Measure and Optimize Social Media Marketing Campaigns

6. Meta Social Media Marketing Capstone

As you progress through the Meta Social Media Marketing Professional Certificate, you’ll notice that each course builds upon the knowledge and skills highlighted in the previous course.

In course 6, the Capstone, you will sign up to take the Meta Digital Marketing Associate Certification exam, free of charge. If you do not pass the exam the first time, you will be eligible to take the exam one additional time at no cost. Any subsequent retakes will take place with PearsonVUE via OnVUE or an in-person center, and would result in an exam fee which varies depending on your location. The exam is online and proctored and available in English, Portuguese and Spanish. You need to have conversational level communication skills in these languages in order to communicate with the proctor. 

To take the exam, you will need access to a laptop or desktop computer, using a Mac or Windows operating system, with a webcam for 105 Mins, uninterrupted. In addition, you will need a strong internet connection and be able to download the required applications (Chrome and Honorlock) before the exam starts. You will receive email communications that guide you through the requirements. Please make sure you read the instructions carefully before the exam.

You may be able to earn college credit upon successful completion of this certificate program. The Meta Social Media Marketing Professional Certificate is ACE® recommended. This means that many colleges and universities recognize this program as valuable coursework that can count toward a degree. Once you complete the certificate program, we’ll share details on how you can send proof of completion to your school.

Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Check with your university to find out their policy and read more about ACE Credit College & University Partnerships here.

No. You’ll gain a basic understanding of how the main social media platforms — like Twitter, Pinterest, LinkedIn, TikTok, and more — function and how businesses can use them for their marketing needs. You will learn how to develop effective ads for different social media platforms, but this program specifically focuses on how to develop these ads using Meta Ads Manager (for advertising on both Facebook and Instagram). While ad creation tools for various social media platforms differ, understanding how Meta Ads Manager works will help you quickly find your way around other advertising tools (though this program does not focus on how to use other advertising tools).

Visit the Learner Help Center for more information about learning on Coursera.

This program is available in any country with access to Coursera, however, the required Meta Digital Marketing Associate Certification Exam, proctored through Pearson OnVUE services, is restricted in certain locations.  You can review the list of restricted countries by navigating to this page on the Pearson website and then by selecting “View ID Requirements”.  There, you will find the most current list of countries where OnVUE delivery is restricted. 

If your country is on the list of those restricted, you will unfortunately be unable to take the Meta Digital Marketing Associate Certification Exam and you will not receive the dual Credly badge.  You may, however, still take the program. To receive the final professional certificate, you may reach out to a course moderator in the forums after program completion.

There are no restrictions for using a VPN on Coursera, but please note that VPNs are not permitted when you take the Meta Digital Marketing Associate Certification exam. If you need a VPN to access Meta Blueprint, then you will not be able to complete the requirements for the exam.

This course is completely online, so there’s no need to show up to a classroom or in-person. You can access all lectures, readings and assignments anytime and anywhere via the web or your mobile device.

If you subscribe, you get a 7-day free trial during which you can cancel at no penalty or fee. After the trial period, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Yes! To get started, click the course card that interests you and enroll. When you subscribe to a course that is part of a Certificate program, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.