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Copywriting with ChatGPT: Produce Compelling Copy That Sells
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  • Outcomes
  • Project details
  • Testimonials
  • Reviews
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  2. Data Science
  3. Machine Learning
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Copywriting with ChatGPT: Produce Compelling Copy That Sells

Rudi Hinds

Instructor: Rudi Hinds

4,868 already enrolled

Included with Coursera Plus

•Learn more
Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.7

(63 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

- Access to a web browser

- A paid subscription to ChatGPT

2 hours
Learn at your own pace
Hands-on learning
Learn more

Guided Project
Learn, practice, and apply job-ready skills with expert guidance
4.7

(63 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

- Access to a web browser

- A paid subscription to ChatGPT

2 hours
Learn at your own pace
Hands-on learning
Learn more
  • About
  • Outcomes
  • Project details
  • Testimonials
  • Reviews
  • Recommendations

What you'll learn

  • Master research techniques with ChatGPT to speed up audience insight gathering process and product USP generation

  • Develop compelling headlines and body copy using iterative refinement techniques

  • Optimize the AI-generated copy to ensure authenticity, making it resonate with human readers while effectively bypassing AI detection tools

Skills you'll practice

  • Brand Management
  • Value Propositions
  • User Research
  • Target Market
  • Customer Insights
  • Copywriting
  • Marketing Materials
  • Marketing Communications
  • Product Knowledge
  • Target Audience
  • ChatGPT
  • Prompt Engineering
  • Content Creation
  • Marketing Collateral
  • Writing and Editing
  • Editing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies

About this Guided Project

Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you'll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You'll journey through defining the bottle's unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you'll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. •

    Define the Copy's Purpose and Target Audience

  2. •

    Generate Audience Insights with Refined Prompts

  3. •

    Craft the Headline and Opening Lines

  4. •

    Build out Body Copy and Refine Voice & Tone

  5. •

    Refine Copy to Avoid AI Detectors

Recommended experience

- Access to a web browser

- A paid subscription to ChatGPT

6 project images

Instructor

Instructor ratings

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

4.8 (6 ratings)
Rudi Hinds
Rudi Hinds
Coursera Project Network
41 Courses•71,153 learners

Offered by

Coursera Project Network

Offered by

Coursera Project Network

The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

4.7

63 reviews

  • 5 stars

    77.77%

  • 4 stars

    17.46%

  • 3 stars

    4.76%

  • 2 stars

    0%

  • 1 star

    0%

Showing 3 of 63

M
MG
5

Reviewed on Feb 12, 2024

it was good information espically if you know nothing about it and are looking to learn

J
JS
5

Reviewed on Dec 29, 2023

Both interesting, and a little scary seeing what AI can produce in terms of headlines, analysis and ad copy.

P
PS
5

Reviewed on Mar 4, 2025

It was a new domain of learning made very simple and easy to execute

View more reviews

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Frequently asked questions

By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

Guided Projects are not eligible for refunds. See our full refund policyOpens in a new tab.

Financial aid is not available for Guided Projects.

Auditing is not available for Guided Projects.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

More questions

Visit the learner help center

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