Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

AI Foundations for Business Professionals Specialization

Saïd Business School, University of Oxford

AI Foundations for Business Professionals Specialization

Harness AI to drive strategic business impact. Master AI concepts and governance practices to lead responsible innovation with confidence.

Instructor: Matthias Holweg

Included with Coursera Plus

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3 course series

Get in-depth knowledge of a subject

4.8

(105 reviews)

Beginner level

No prior experience required

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 course series

Get in-depth knowledge of a subject

4.8

(105 reviews)

Beginner level

No prior experience required

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Core concepts of AI, machine learning, and deep learning and how they create strategic business value.
How generative and agentic AI differ from traditional models, including practical applications of large language models.
Ethical considerations and governance strategies that are critical to responsible AI deployment.
Methods to effectively assess and manage AI risks, including system failures and bias mitigation.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Saïd Business School, University of Oxford

Specialization - 3 course series

This specialisation equips business leaders and professionals with a practical understanding of artificial intelligence, from foundational concepts to generative capabilities and governance best practices. You'll explore real-world AI applications, learn to critically assess opportunities and risks, and develop strategic insights to integrate AI into organisational workflows responsibly. Designed and taught by Oxford faculty, this series empowers you to harness AI effectively and ethically to drive sustainable business value.

Applied Learning Project

You will engage in scenario-based projects, analysing case studies to strategically deploy AI solutions, manage ethical dilemmas, and design governance frameworks. These projects ensure practical application, allowing you to address authentic business challenges.

AI Essentials

Course 113 hours

What you'll learn

Understand the core concepts behind machine learning, neural networks, and deep learning.
Identify practical applications and limitations of AI across industries.

Skills you'll gain

Artificial Intelligence, Deep Learning, Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Reinforcement Learning, Unsupervised Learning, Supervised Learning, Generative Model Architectures, Data Ethics, Generative AI, Business Ethics, Responsible AI, and AI Product Strategy

Generative and Agentic AI

Course 213 hours

What you'll learn

Use prompts, fine-tuning, and retrieval methods to guide generative AI systems.
Assess the capabilities and risks of emerging agentic AI tools.

Skills you'll gain

Prompt Engineering, Agentic systems, Large Language Modeling, Generative AI, LLM Application, Artificial Intelligence, Content Creation, Responsible AI, AI Product Strategy, Business Workflow Analysis, Decision Making, and ChatGPT

AI Governance

Course 314 hours

What you'll learn

Apply governance frameworks to ensure AI systems are ethical, transparent, and accountable.
Evaluate risks and implement strategies for trustworthy AI deployment at scale.

Skills you'll gain

Responsible AI, Risk Management, Compliance Management, Data Ethics, Enterprise Risk Management (ERM), Business Ethics, Governance, Generative AI Agents, Information Management, Information Privacy, AI Product Strategy, Law, Regulation, and Compliance, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Organizational Strategy, Generative AI, Data Governance, Artificial Intelligence, Accountability, and Business Leadership

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Matthias Holweg

Saïd Business School, University of Oxford

3 Courses10,978 learners

Offered by

Saïd Business School, University of Oxford

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Frequently asked questions

We recommend taking the courses in the following order:

AI Essentials
Generative and Agentic AI
AI Governance.

No technical background required. Ideal for professionals seeking to understand AI’s foundations and business relevance.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

AI Foundations for Business Professionals Specialization

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise