This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across platforms like Instagram, TikTok, and email. You’ll gain practical experience with Adobe tools and walk away with a portfolio showcasing their ability to design, publish, and analyze content that drives engagement. No prior experience required.
AI-Powered Content Marketing and Strategy Specialization
AI-Powered Content Marketing and Strategy Specialization
Design Campaigns with Generative AI Tools. Create and optimize marketing content using AI and multichannel strategies.
Instructor: Adobe
Included with 
Get in-depth knowledge of a subject
(14 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(14 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Use generative AI to create and refine marketing content
Build and manage multichannel campaigns
Design social media assets that drive engagement
Apply automation and analytics to optimize performance
Overview
Skills you'll gain
- Marketing Automation
- Performance Analysis
- Storytelling
- Marketing Effectiveness
- Graphic and Visual Design
- Search Engine Optimization
- Email Marketing
- Cross-Channel Marketing
- Content Marketing
- Content Creation
- Social Media Campaigns
- Responsible AI
- Marketing Strategies
- Data-Driven Decision-Making
- Data Ethics
- Social Media
- Social Media Content
- Marketing Analytics
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2025
41 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Adobe
Specialization - 3 course series
What you'll learn
Design, execute, and optimize multichannel content marketing campaigns that drive engagement and deliver measurable results.
Build multichannel marketing strategies that ensure cross-channel consistency and meet real-world content planning goals
Gain skills to lead in the marketing industry with expertise in multichannel content marketing tools, strategy, and measurement.
Deliver impactful presentations that communicate strategic insights and content performance.
Skills you'll gain
Content Strategy, Market Research, Social Media, AI Personalization, Cross-Channel Marketing, Trend Analysis, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Marketing Effectiveness, Emerging Technologies, Data Ethics, Content Marketing, Marketing Analytics, Driving engagement, and MarTech
What you'll learn
Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.
Skills you'll gain
Content Strategy, Content Creation, Branding, Regulation and Legal Compliance, Social Media Strategy, Content Performance Analysis, Video Production, Social Media Content, Scheduling, Ethical Standards And Conduct, Drive Engagement, Social Media Marketing, Multimedia, Social Media, Adobe Creative Cloud, Social Media Management, Customer Engagement, Copywriting, Target Audience, and Social Media Campaigns
What you'll learn
Define what generative AI is, explain its meaning, and understanding of foundational concepts of generative AI in design.
Apply generative AI tools to create visual and written content that stands out.
Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.
Use AI to streamline design workflows while pushing the boundaries of what’s possible.
Skills you'll gain
Responsible AI, Prompt Engineering, Generative AI, Adobe Creative Cloud, Artificial Intelligence, Data Integrity, Data Ethics, Creativity, Image Analysis, Data Security, and Graphic Design
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
No background expertise is necessary to complete this course.
No, you take the courses in any order.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
More questions
Financial aid available,