Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
Analysing: Numeric and digital literacies Specialization
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4.5
(287 reviews)
Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
Skills you'll gain
- Customer Insights
- Business Valuation
- Marketing Effectiveness
- Accounting
- Financial Modeling
- Business Analytics
- Budgeting
- Governance
- Data Visualization
- Digital Marketing
- Financial Analysis
- Financial Forecasting
- Financial Management
- Data-Driven Decision-Making
- Corporate Finance
- Capital Budgeting
- Marketing Analytics
- Management Accounting
Tools you'll learn
Details to know
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Taught in English
48 practice exercises
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Specialization - 4 course series
Management and financial accounting: Know your numbers 1
Course 113 hours
What you'll learn
Demonstrate an understanding of the development of financial statements
Investigate and analyse financial statements in practice
Apply financial ratios for purposes of understanding and synthesising business position and performance
Apply a range of management accounting techniques to generate and evaluate complex ideas and concepts to improve decision making
Skills you'll gain
Financial Analysis, Financial Statements, Management Accounting, Financial Forecasting, Financial Modeling, Financial Accounting, Budgeting, Forecasting, Governance, Accounting, Business Acumen, Strategic Decision-Making, Financial Acumen, Business Management, Organizational Strategy, and Business Ethics
Corporate finance: Know your numbers 2
Course 220 hours
What you'll learn
Explain the role of financial management in assessing the ongoing financial health and performance of organisations
Demonstrate an understanding of financial management tools and techniques for financial analysis and modeling
Use analytical techniques to make financial decisions related to financing operations and valuation of organisations and investment opportunities
Skills you'll gain
Corporate Finance, Business Valuation, Cash Flows, Working Capital, Capital Budgeting, Financial Analysis, Performance Measurement, Financial Management, Return On Investment, Risk Analysis, Financial Modeling, and Equities
Business intelligence and data analytics: Generate insights
Course 312 hours
What you'll learn
Skills you'll gain
Data-Driven Decision-Making, Correlation Analysis, Predictive Modeling, Data Analysis, Business Intelligence, Time Series Analysis and Forecasting, Statistics, Business Ethics, Histogram, Business Analytics, SAS (Software), Dashboard, Sustainable Business, Analytical Skills, Innovation, Forecasting, and Trend Analysis
Marketing analytics: Know your customers
Course 420 hours
What you'll learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you'll gain
Big Data, Customer Relationship Management, Customer Insights, Digital Marketing, Data Analysis, Social Media Marketing, Predictive Analytics, Consumer Behaviour, Integrated Marketing Communications, Marketing Analytics, Customer Data Management, Marketing Effectiveness, Customer experience strategy (CX), and Marketing Strategies
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Frequently asked questions
There are four courses in this Specialization. Each course contains six modules and we estimate about 6-5 hours learner time on task per module. The courses are self-paced and time to complete can vary from learner to learner depending on their preferred pace.
No specific background knowledge is required to take this Specialisation.
No you do not need to take the courses in a specific order. What order you take the courses is entirely up to you!
More questions
Financial aid available,