University of Pennsylvania
Business Analytics Specialization
University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(16,764 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,764 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

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Taught in English
20 practice exercises

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 111 hours

What you'll learn

Skills you'll gain

Predictive Analytics, Descriptive Analytics, Consumer Behaviour, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Analytics, Market Research, Marketing Strategies, Regression Analysis, Data Collection, Marketing, and Analytics
Operations Analytics

Operations Analytics

Course 210 hours

What you'll learn

Skills you'll gain

Microsoft Excel, Simulation and Simulation Software, Risk Analysis, Forecasting, Decision Making, Probability Distribution, Decision Tree Learning, Analytics, Process Optimization, Predictive Analytics, Operational Analysis, Descriptive Analytics, Spreadsheet Software, Business Analytics, Operations Management, Data-Driven Decision-Making, Business Operations, and Demand Planning
People Analytics

People Analytics

Course 38 hours

What you'll learn

Skills you'll gain

People Analytics, Talent Management, Network Analysis, Organizational Effectiveness, Predictive Analytics, Performance Analysis, Workforce Planning, Employee Retention, Data Analysis, Employee Performance Management, Data-Driven Decision-Making, Human Resources Management and Planning, Analytics, Collaboration, and Performance Management
Accounting Analytics

Accounting Analytics

Course 49 hours

What you'll learn

Skills you'll gain

Financial Forecasting, Predictive Analytics, Financial Analysis, Fraud detection, Key Performance Indicators (KPIs), Financial Statement Analysis, Analytics, Business Analytics, Accounting, Return On Investment, Financial Data, Business Metrics, Operational Analysis, Performance Analysis, and Finance
Business Analytics Capstone

Business Analytics Capstone

Course 513 hours

What you'll learn

Skills you'll gain

Analytics, Business Research, Advertising, Strategic Planning, Business Intelligence, Business Analytics, Data-Driven Decision-Making, Peer Review, Performance Measurement, Digital Advertising, Strategic Thinking, Business Planning, Business Analysis, Data Analysis, Business Strategies, Key Performance Indicators (KPIs), Marketing Analytics, and Business Strategy

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course127,154 learners
Sergei Savin
University of Pennsylvania
2 Courses175,663 learners

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