Illinois Tech
Business Management Essentials Specialization
Illinois Tech

Business Management Essentials Specialization

Master Business Analytics and Essentials. Gain essential skills in Excel, financial analysis, and process management to drive business success

Smriti Anand
Michael Rybak
Jeffrey Berk

Instructors: Smriti Anand

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(39 reviews)

Intermediate level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(39 reviews)

Intermediate level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to analyze and interpret business data to drive strategic decisions.

  • Techniques for optimizing business operations and improving financial performance.

  • Leadership skills to effectively manage teams and projects in a data-driven environment.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

May 2025

143 practice exercises

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Illinois Tech

Specialization - 4 course series

Marketing Strategy

Marketing Strategy

Course 153 hours

What you'll learn

  • This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value.

Skills you'll gain

Strategic Marketing, Brand Management, Marketing Channel, Consumer Behaviour, Global Marketing, Branding, Marketing Strategy and Techniques, Digital Marketing, Business Ethics, Corporate Sustainability, Marketing Communications, Customer Relationship Management, Innovation, Value Propositions, Market Research, and Marketing

What you'll learn

Skills you'll gain

Financial Statement Analysis, Financial Analysis, Cash Flows, Balance Sheet, Generally Accepted Accounting Principles (GAAP), Income Statement, Financial Forecasting, Financial Statements, Inventory Accounting, Trend Analysis, Financial Accounting, Working Capital, Fraud detection, and Profit and Loss (P&L) Management

What you'll learn

Skills you'll gain

Project Management, Change Management, Performance Measurement, Process Analysis, Risk Management, Process Management, Return On Investment, Process Mapping, Business Process Improvement, Process Improvement, Business Process, Quality Management, Workflow Management, Quality Improvement, Pareto Chart, Business Process Management, Operational Excellence, Performance Improvement, Business Technologies, and Continuous Improvement Process

What you'll learn

Skills you'll gain

Innovation, Conflict Management, Leadership, Diversity and Inclusion, Organizational Structure, Business Ethics, Influencing, Cultural Diversity, Decision Making, Team Leadership, People Management, Cultural Sensitivity, Negotiation, Leadership and Management, Team Management, Virtual Teams, Organizational Change, Business Communication, Human Resource Strategy, and Business Leadership

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

This Specialization is part of the following degree program(s) offered by Illinois Tech. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

 

Instructors

Smriti Anand
Illinois Tech
1 Course2,708 learners

Offered by

Illinois Tech

Compare with similar products

Rating
Level
Skills
Last updated
Number of practice exercises
Degree eligibility
Part of Coursera Plus

You might also like

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions