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Radio y Televisión Española
Competencias y habilidades esenciales en el entorno digital Specialization
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Radio y Televisión Española

Competencias y habilidades esenciales en el entorno digital Specialization

No pierdas el "tren" del universo digital. Te convertirás no sólo en consumidor, sino también en creador de contenidos para el mundo digital

Esther González Garín
José Javier De la Fuente
Pedro Soler Rojas

Instructors: Esther González Garín

Instructors

Esther González Garín
Esther González Garín
Radio y Televisión Española
1 Course•772 learners
José Javier De la Fuente
José Javier De la Fuente
Radio y Televisión Española
1 Course•772 learners
Pedro Soler Rojas
Pedro Soler Rojas
Radio y Televisión Española
2 Courses•2,769 learners
MANUEL SANTIAGO AGUILAR GUTIERREZ
MANUEL SANTIAGO AGUILAR GUTIERREZ
Radio y Televisión Española
1 Course•427 learners
Ignacio Navarro Nozal
Ignacio Navarro Nozal
Radio y Televisión Española
1 Course•2,273 learners

Included with Coursera Plus

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Learn more

3 course series
Get in-depth knowledge of a subject
4.9

(23 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

3 course series
Get in-depth knowledge of a subject
4.9

(23 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
  • About
  • Outcomes
  • Courses
  • Testimonials

What you'll learn

A través de los 3 cursos que integran este programa de especialización, comprenderás cómo funcionan los flujos de información que circulan por las redes sociales y cómo posicionarte en ellas. Aprenderás nuevos lenguajes narrativos y conseguirás habilidades esenciales para la captación de noticias con dispositivos móviles.

Applied Learning Project

Los estudiantes conocerán apps de autoedición de video, los sistemas de realización para un canal online. Rentabilizarán los recursos digitales. Aprenderán a diferenciar las redes sociales, posicionarse en ellas, viralizar contenidos y a buscar y filtrar información evitando las noticias falsas y su influencia sobre la opinión pública.

Skills you'll gain

  • Video Production
  • Education Software and Technology
  • Image Analysis
  • Social Media Management
  • Content Creation
  • Digital Communications
  • Social Media Content
  • Photo/Video Production and Technology
  • Investigation
  • Media and Communications
  • Research
  • Mobile Development Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business
 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Radio y Televisión Española

Specialization - 3 course series

A través de los 3 cursos que integran este programa de especialización, comprenderás cómo funcionan los flujos de información que circulan por las redes sociales y cómo posicionarte en ellas. Aprenderás nuevos lenguajes narrativos y conseguirás habilidades esenciales para la captación de noticias con dispositivos móviles.

Applied Learning Project

Los estudiantes conocerán apps de autoedición de video, los sistemas de realización para un canal online. Rentabilizarán los recursos digitales. Aprenderán a diferenciar las redes sociales, posicionarse en ellas, viralizar contenidos y a buscar y filtrar información evitando las noticias falsas y su influencia sobre la opinión pública.

Competencias y recursos básicos para entornos digitales

Competencias y recursos básicos para entornos digitales

Course 1•4 hours

What you'll learn

  • - Adquirir competencias y conocer recursos audiovisuales básicos para entornos digitales.

Skills you'll gain

Category: Live Streaming
Live Streaming
Category: Journalism
Journalism
Category: Mobile Development Tools
Mobile Development Tools
Category: Education Software and Technology
Education Software and Technology
Category: Photo/Video Production and Technology
Photo/Video Production and Technology
Category: Digital Communications
Digital Communications
Category: Video Production
Video Production
Posicionamiento en redes: estrategias de contenido.

Posicionamiento en redes: estrategias de contenido.

Course 2•3 hours

What you'll learn

  • Diferenciar entre las principales redes sociales.

    Usar herramientas y evitar errores a la hora de generar contenido para las redes sociales.

Skills you'll gain

Category: Social Media Strategy
Social Media Strategy
Category: Content Strategy
Content Strategy
Category: Social Media Management
Social Media Management
Category: Network Analysis
Network Analysis
Category: Media and Communications
Media and Communications
Category: Social Media Content
Social Media Content
Category: Digital Communications
Digital Communications
Category: Content Creation
Content Creation
Category: Research
Research
Búsqueda avanzada y verificación de información

Búsqueda avanzada y verificación de información

Course 3•2 hours

What you'll learn

Este curso trata de facilitar una serie de competencias y destrezas necesarias para combatir la desinformación y así afrontar mejor los desafíos que plantea la era digital. Desarrollar unas habilidades esenciales a la hora de buscar información por medio de Internet mediante el uso de herramientas audiovisuales, recursos digitales, aplicaciones y programas, sin olvidar las fuentes humanas directas, para contrastar los materiales que circulan por las redes sociales.

Skills you'll gain

Category: Investigation
Investigation
Category: Image Analysis
Image Analysis
Category: Information Architecture
Information Architecture
Category: Trend Analysis
Trend Analysis
Category: Content Management
Content Management
Category: Data Validation
Data Validation
Category: Verification And Validation
Verification And Validation
Category: Facebook
Facebook
Category: Research
Research

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Esther González Garín
Esther González Garín
Radio y Televisión Española
1 Course•772 learners

Instructors

Esther González Garín
Esther González Garín
Radio y Televisión Española
1 Course•772 learners
José Javier De la Fuente
José Javier De la Fuente
Radio y Televisión Española
1 Course•772 learners
Pedro Soler Rojas
Pedro Soler Rojas
Radio y Televisión Española
2 Courses•2,769 learners
MANUEL SANTIAGO AGUILAR GUTIERREZ
MANUEL SANTIAGO AGUILAR GUTIERREZ
Radio y Televisión Española
1 Course•427 learners
Ignacio Navarro Nozal
Ignacio Navarro Nozal
Radio y Televisión Española
1 Course•2,273 learners

Offered by

Radio y Televisión Española

Offered by

Radio y Televisión Española

RTVE es la sociedad española de titularidad estatal de servicios audiovisuales que emite a través de sus diversos canales, televisión, radio y contenidos digitales. Tiene encomendada el ejercicio de una función de servicio público de ámbito nacional e internacional.

Industry partners

Partner 1

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Frequently asked questions

Aproximadamente, 60 horas. 20 horas por cada uno de los 3 cursos que la integran.

No necesitarás conocimientos previos para completar la especialización.

No es necesario seguir los cursos en un orden determinado.

Realizar esta especialización no suponer obtener créditos universitarios.

Intervenir con fluidez y seguridad en las redes sociales como consecuencia de la alfabetización digital obtenida.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

More questions

Visit the learner help center

Financial aid available,

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