The Advanced Business Analytics Specialization brings together academic professionals and experienced practitioners to share real world data analytics skills you can use to grow your business, increase profits, and create maximum value for your shareholders. Learners gain practical skills in extracting and manipulating data using SQL code, executing statistical methods for descriptive, predictive, and prescriptive analysis, and effectively interpreting and presenting analytic results.

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Advanced Business Analytics Specialization
Gain Real-World Business Analytics Skills. Leverage data to solve complex business problems.



Instructors: Manuel Laguna
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What you'll learn
Skills you'll gain
- Exploratory Data Analysis
- Big Data
- Business Analysis
- Data Cleansing
- Data Governance
- SQL
- Analytics
- Data Storage
- Risk Analysis
- Data Storage Technologies
- Databases
- Data Visualization
- Business Intelligence
- Business Analytics
- Data Analysis
- Data Modeling
- Data Storytelling
- Predictive Analytics
- Data Visualization Software
- Data Presentation
What’s included

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Specialization - 5 course series
What you'll learn
Describe the information lifecycle from events in the real world to business actions
Recognize the types of events and characteristics that are often used in business analytics
Explain how the data is captured by source systems and stored using both traditional and emergent technologies
Gain familiarity with relational databases and learn how to use a simple but powerful language called SQL to extract analytical data sets of interest
Skills you'll gain
What you'll learn
Apply exploratory data analysis to gain insights and prepare data for predictive modeling
Summarize and visualize datasets using appropriate tools
Identify modeling techniques for prediction of continuous and discrete outcomes
Identify appropriate graphs to explore and display datasets
Skills you'll gain
What you'll learn
Describe the significance of optimization in identifying optimal solutions for complex business problems
Implement optimization techniques to identify the best possible course of action among multiple alternatives
Judge the appropriateness of optimization techniques in finding optimal solutions for practical business challenges
Skills you'll gain
What you'll learn
Identify the challenges of presenting analytics findings to decision makers
Evaluate the strengths and weaknesses of different communication methods for conveying analytics results to non-technical audiences
Skills you'll gain
What you'll learn
Create a well-structured and compelling presentation that showcases the most relevant and impactful insights from the analytics project
Design and customize predictive analytics models for loan classification and loss prediction
Devise investment fund allocation recommendations based on clustering and simulation-based optimization techniques
Skills you'll gain
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Frequently asked questions
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in four to five months.
Ideally, your background would include some basics of data manipulation, statistics, and models for decision making. Learners must have working knowledge of Excel and some basic understanding of high-level programming instructions. This is not a computer science specialization but students will be learning some basic commands in SQL.
Although the four courses in the specialization can be taken separately, they are deeply integrated around their lessons. We recommend taking them in the order that they are offered.
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Financial aid available,
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (9/1/2024 - 9/1/2025)