Universidad de Palermo
Dirección y Gestión de Negocios Specialization
Top instructor
Universidad de Palermo

Dirección y Gestión de Negocios Specialization

Sumérgete en el universo de la gestión de empresas. Explora diferentes herramientas de gestión, fundamentales para desempeñarte en el ámbito empresarial y de negocios

Roberto de Gori
Esteban Maccari
Estela Trepat

Instructors: Roberto de Gori

Included with Coursera Plus

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Get in-depth knowledge of a subject
4.7

(118 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.7

(118 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Importancia del desarrollo estratégico y del marketing.

  • Sistemas ágiles de gestión.

  • Management de sistemas de información y procesos, integración de la tecnología con el negocio de la empresa.

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish
42 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Universidad de Palermo

Specialization - 4 course series

What you'll learn

  • Importancia del desarrollo estratégico en la gestión de capital humano.

  • Conceptos más actualizados en la gestión de las personas.

  • Cómo se agrega valor competitivo a través del desarrollo e implementación de las mejores prácticas de gestión.

Skills you'll gain

Talent Management, Leadership Development, Branding, Employee Retention, Employee Training, Human Resource Strategy, Recruitment Strategies, Performance Management, Human Resources Management and Planning, Human Capital, Workforce Development, Culture Transformation, Organizational Development, Organizational Strategy, and Talent Acquisition

What you'll learn

  • Principales conceptos y aspectos del marketing como disciplina empresarial.

  • Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.

  • Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.

Skills you'll gain

Target Market, Branding, Consumer Behaviour, Value Propositions, Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Customer Insights, Market Analysis, Product Marketing, and Marketing Operations

What you'll learn

  • Analizar y comprender apropiadamente el modo en el que el contexto económico influye sobre el desempeño de una empresa.

  • Identificar las variables macroeconómicas más relevantes, sus determinantes y cómo deben ser interpretadas en el proceso de toma de decisiones.

  • Identificar los mecanismos a través de los cuales el Estado puede influir sobre el funcionamiento de un mercado o de la economía en general.

Skills you'll gain

Business Economics, Economics, Supply And Demand, Economic Development, Market Trend, Policy Analysis, Market Dynamics, Decision Making, Business, International Finance, Public Policies, Market Analysis, and Consumer Behaviour

What you'll learn

  • Rol de operaciones y IT dentro de una organización. Integración de la tecnología con el negocio de la empresa.

  • Distintos aspectos del management de procesos y sistemas de información de una empresa.

  • Principales beneficios, costos y riesgos relacionados con la información y los procesos de negocio.

Skills you'll gain

Enterprise Resource Planning, Information Systems, Continuous Improvement Process, Business Intelligence, Customer Relationship Management, Operations Management, IT Management, Quality Management, IT Infrastructure, Business Operations, Leadership and Management, Business Process, Business Strategy, Business Process Improvement, Technical Management, Business Process Management, and Information Technology

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Roberto de Gori

Top Instructor

Universidad de Palermo
1 Course7,924 learners
Esteban Maccari
Universidad de Palermo
1 Course41,365 learners
Estela Trepat
Universidad de Palermo
1 Course7,241 learners

Offered by

Universidad de Palermo

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