Universidad de Palermo
Dirección y Gestión de Negocios Specialization

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Universidad de Palermo

Dirección y Gestión de Negocios Specialization

Sumérgete en el universo de la gestión de empresas. Explora diferentes herramientas de gestión, fundamentales para desempeñarte en el ámbito empresarial y de negocios

Roberto de Gori
Esteban Maccari
Estela Trepat

Instructors: Roberto de Gori

Top Instructor

1,913 already enrolled

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Get in-depth knowledge of a subject
4.7

(111 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.7

(111 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Importancia del desarrollo estratégico y del marketing.

  • Sistemas ágiles de gestión.

  • Management de sistemas de información y procesos, integración de la tecnología con el negocio de la empresa.

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish
42 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Universidad de Palermo

Specialization - 4 course series

What you'll learn

  • Importancia del desarrollo estratégico en la gestión de capital humano.

  • Conceptos más actualizados en la gestión de las personas.

  • Cómo se agrega valor competitivo a través del desarrollo e implementación de las mejores prácticas de gestión.

Skills you'll gain

Category: Talent Management
Category: Leadership Development
Category: Human Resource Strategy
Category: Employee Retention
Category: Employee Training
Category: Branding
Category: Recruitment Strategies
Category: Performance Management
Category: Organizational Strategy
Category: Talent Acquisition
Category: Culture Transformation
Category: Human Capital
Category: Human Resources Management and Planning
Category: Workforce Development
Category: Organizational Development

What you'll learn

  • Principales conceptos y aspectos del marketing como disciplina empresarial.

  • Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.

  • Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.

Skills you'll gain

Category: Consumer Behaviour
Category: Value Propositions
Category: Brand Management
Category: Target Market
Category: Branding
Category: Marketing
Category: Strategic Marketing
Category: Marketing Operations
Category: Marketing Strategies
Category: Customer Insights
Category: Market Share
Category: Product Marketing

What you'll learn

  • Analizar y comprender apropiadamente el modo en el que el contexto económico influye sobre el desempeño de una empresa.

  • Identificar las variables macroeconómicas más relevantes, sus determinantes y cómo deben ser interpretadas en el proceso de toma de decisiones.

  • Identificar los mecanismos a través de los cuales el Estado puede influir sobre el funcionamiento de un mercado o de la economía en general.

Skills you'll gain

Category: Economics
Category: Business Economics
Category: Supply And Demand
Category: Economic Development
Category: Decision Making
Category: Market Analysis
Category: Business
Category: International Finance
Category: Policy Analysis
Category: Consumer Behaviour
Category: Market Dynamics
Category: Public Policies

What you'll learn

  • Rol de operaciones y IT dentro de una organización. Integración de la tecnología con el negocio de la empresa.

  • Distintos aspectos del management de procesos y sistemas de información de una empresa.

  • Principales beneficios, costos y riesgos relacionados con la información y los procesos de negocio.

Skills you'll gain

Category: Customer Relationship Management
Category: Enterprise Resource Planning
Category: Information Systems
Category: IT Management
Category: Business Operations
Category: Business Process Management
Category: Operations Management
Category: Continuous Improvement Process
Category: Business Intelligence
Category: IT Infrastructure
Category: Business Technologies
Category: Information Technology
Category: Business Process Improvement
Category: Leadership and Management
Category: Business Strategy
Category: Technical Services
Category: Quality Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Roberto de Gori

Top Instructor

Universidad de Palermo
1 Course7,537 learners
Esteban Maccari
Universidad de Palermo
1 Course39,747 learners
Estela Trepat
Universidad de Palermo
1 Course7,048 learners

Offered by

Universidad de Palermo

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