Coursera

Enterprise AI Strategy Specialization

Coursera

Enterprise AI Strategy Specialization

Lead Enterprise AI Transformation.

Build GenAI strategy skills to drive smarter, responsible business decisions

Included with Coursera PlusLearn more

Ask Coursera

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Use GenAI tools to draft, refine, and improve business communications with speed and confidence

  • Evaluate responsible AI risks, including bias, privacy, security, accuracy, and intellectual property

  • Build enterprise AI strategies by prioritizing use cases, defining KPIs, and aligning investments to business goals

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

July 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera

Specialization - 3 course series

AI-Powered Business Communication

AI-Powered Business Communication

Course 1, 8 hours

What you'll learn

  • Use GenAI to ideate and draft customer emails, marketing posts, and BI report text

  • Build multi-step prompts to improve relevance, tone, structure, and formatting

  • Evaluate AI outputs for accuracy, bias, sources, and appropriateness before use

Skills you'll gain

Category: Google Gemini
Category: AI literacy
Category: LLM Application
Category: Business Writing
Category: AI Workflows
Category: Prompt Engineering Tools
Category: Writing
Category: Ideation
Category: Business Reporting
Category: Report Writing
Category: Quality Assurance
Category: ChatGPT
Category: Content Creation
Category: Business Correspondence
Category: Responsible AI
Category: Brainstorming
Category: Verification And Validation
Category: Generative AI
Category: Business Communication
Category: Prompt Engineering
Responsible AI Strategy Foundations

Responsible AI Strategy Foundations

Course 2, 6 hours

What you'll learn

Skills you'll gain

Category: Intellectual Property
Category: Generative AI
Category: Decision Intelligence
Category: Governance
Category: Compliance Management
Category: Legal Risk
Category: Prompt Engineering
Category: Large Language Modeling
Category: Risk Analysis
Category: Data Ethics
Category: AI Security
Enterprise AI Strategy and Investment

Enterprise AI Strategy and Investment

Course 3, 10 hours

What you'll learn

Skills you'll gain

Category: Environmental Social And Corporate Governance (ESG)
Category: Business Priorities
Category: Benchmarking
Category: Key Performance Indicators (KPIs)
Category: Business Strategy
Category: Responsible AI
Category: Corporate Sustainability
Category: Technology Strategies
Category: Strategic Prioritization
Category: Generative AI
Category: Decision Intelligence
Category: Verbal Strategic Communication
Category: Business Metrics
Category: Digital Transformation
Category: Strategic Thinking
Category: Competitive Intelligence
Category: Technical Communication
Category: Performance Measurement
Category: AI Product Strategy
Category: Competitive Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry
513 Courses119,535 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions