Alex Genadinik

Marketing Psychology & Neuromarketing Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing Specialization

Lean Marketing Psychology And Neuromarketing. Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

What you'll learn

Skills you'll gain

Category: Marketing
Category: Market Analysis
Category: User Research
Category: Surveys
Category: Business Research
Category: Consumer Behaviour
Category: Google Analytics
Category: Focus Group
Category: Target Audience
Category: Data-Driven Decision-Making
Category: Customer Analysis
Category: Marketing Psychology
Category: Key Performance Indicators (KPIs)
Category: Market Research

What you'll learn

What you'll learn

Skills you'll gain

Category: Customer Engagement
Category: Copywriting
Category: Content Marketing
Category: Social Media Content
Category: Social Media
Category: Content Strategy
Category: Promotional Strategies
Category: Social Media Marketing
Category: Drive Engagement
Category: Content Creation

What you'll learn

Pricing Strategies

Pricing Strategies

Course 5 2 hours

What you'll learn

Skills you'll gain

Category: Upselling
Category: Case Studies
Category: Coaching
Category: Customer Relationship Building
Category: Product Strategy
Category: Price Negotiation
Category: Service Design
Category: Sales Strategy
Category: Customer Retention
Category: E-Commerce

What you'll learn

Skills you'll gain

Category: Negotiation
Category: ChatGPT
Category: Rapport Building
Category: Sales
Category: Closing (Sales)
Category: Overcoming Objections
Category: Collaboration
Category: Price Negotiation
Category: B2B Sales
Category: Contract Negotiation
Category: Conflict Management

What you'll learn

Skills you'll gain

Category: Brand Marketing
Category: Brand Awareness
Category: Data Ethics
Category: Key Performance Indicators (KPIs)
Category: Brand Strategy
Category: Drive Engagement
Category: ChatGPT
Category: Customer Engagement
Category: Value Propositions
Category: Storytelling
Category: Content Performance Analysis
Category: Corporate Communications
Category: Branding
Category: Performance Measurement
Category: Copywriting
Category: Responsible AI
Category: Prompt Engineering

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Negotiation
Category: Consultative Selling
Category: Selling Techniques
Category: Communication Strategies
Category: Customer Inquiries
Category: Personalized Service
Category: Non-Verbal Communication
Category: Sales Strategy
Category: Consumer Behaviour
Category: Empathy & Emotional Intelligence
Category: Compassion
Category: Rapport Building
Category: Decision Making
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Customer Relationship Management
Category: General Sales Practices
Category: Sales Process
Category: Empathy
Category: Sales Prospecting
Category: Rapport Building
Category: Sales Strategy
Category: Consultative Selling
Category: Sales
Category: Overcoming Objections
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Non-Verbal Communication
Category: Sales Process
Category: Interpersonal Communications
Category: Rapport Building
Category: Customer Relationship Building
Category: Overcoming Objections
Category: Sales Strategy
Category: Consultative Selling
Category: Active Listening
Category: Selling Techniques
Category: Consumer Behaviour

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Sales Process
Category: Sales
Category: Selling Techniques
Category: Marketing Strategies
Category: Marketing
Category: Promotional Strategies
Category: Target Audience
Category: Sales Strategy
Category: Marketing Materials
Category: Consumer Behaviour
Category: Marketing Psychology

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
80 Courses 3,475 learners

Offered by

Alex Genadinik

You might also like

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions